With so many iPhone's/ Touches and the apps that use ads like it was made just to sell you stuff, this data seems reasonable. While I understand the purpose of ads, I dislike them very much.
Google is taking everything over.
I totally agree! My previous post regarding Ad-mob and why Apple SHOULD'VE purchased them post haste was more than just the apps having adds, but allowing the end user the choice to voice their opinion of NOT purchasing Apps for Sale that have ads in them - actually Apple should prohibit this.
And don't get me started on said big time coders leaving Apple iPhone development because their income streams no longer pay for their mortgage & their bimmer; especially since they already code for Mac's and have the choice to code for other smartphones like Palm's Web OS that NEED apps. Pure Greed man, pure Greed!
Admob controls much of the mobile ad space, especially for iPhone applications. But are admob's numbers indicative of the entire industry?
This is KEY to how the changing internet ad market & soon also the success of (infestation) of ads (ads infested apps) will be KEY to the iPhone in current and future iterations.
I'd like to highlight what Nokia's research and forsight of efforts to how ads will affect product purchases, app purchases, etc. from Last November 2008 & again in July 2009 (App Store went live back on 10 Jul 2008, with hardly ANY ads).
Nokia saw advertising on mobile in several ways:
* A way to bring their services cheaper/free to specific regions across the globe.
* Interactive rich media experience
* and to drive up device sales.
This can be done in the form of software via embedded content & apps (almost a way of creating a service reaching directly to consumers to their brand of choice). Also co-marketing on the device (which in limited fashion could work on limited devices for Apple - U2 iPod anyone?).
Here is the eye popper - their estimated forecasted in mobile advertisement spending. Also showing the advertising impact which we're just BEGINNING to see. (I really think I should've worked for Apple in marketing as a junior rep or underling lol)
Ad Awareness we're already beginning to see in Games from developers or companies that repeatedly get sales from previous owners of games of the same brand/developer.
Its only a matter of time before Brand Favorability and Purchase Intent become prevailing. Sure we do see apps from companies that target iPhone/iPod Touch users for their service or software product, but I've yet to see Coca-Cola bring their iCoke online points redeeming system with benefits to end users in an app to us. Providers are STILL slow to using AppStore - I an definately see Telus Mobility making an app that auto alerts end users to specific events, movie tickets (free), wallpapers, etc. Bell Mobility should do this since their the Official provider of the 2010 Winter Olympic Games.
Here is strange paradigm. Nokia states Apple is not in the ad value chain; back then it wasn't, today recent data shows otherwise, but with Google soon, if not already owning AdMob, they may not be before too long; not directly.
NOTE:
AdMob iPhone Download Exchange Goes Live
Business Wire | March 31, 2009.
Note_2: This link here shows a GoogleMaps with admob showing Country, Carrier, and Handset = Null ?!
http://www.admob.com/s/home/live
In my previous posts I stated the following:
It's a PERFECT forward thinking marriage.
&
Considering the HUGE recent uptake of mobile surfing
Considering the HUGE recent uptake of mobile surfing, smartphone growth, and increases of mobile site creations for multiple platforms in the past 2yrs - "the internet" will be Mobile before too long and increasingly coded for in tandem with standard HTML sites. I'm not refereing to WML or xhtml here either.
The potential for Admob to be not only on the standard internet, blogs, personal web pages, but ALSO imbedded in mobile applications for just about all major OS' on the market: this is where Apple could put much foot up Google's arse!!
