What this tells us is that more people download free (add-supported) applications from iTunes then they do from RIM or WM.
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Apple's Share of Worldwide Smartphone Ad Requests Hits 50%
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Include the fact that many early free apps (and even some paid ones) that originally didn't include ads have since been updated to include ads (often under the guise of "numerous bug fixes").
My own iPhone ad requests have probably gone up at least 50% in the last 6 months, but I still only have just the one iPhone!
I am a huge Apple fan, don't get me wrong there. But taking every pill Apple hands out with a glass of water and a smile is not something I am about to do. On a personal level, I was upset when Apple moved away from computers and devices that also addressed the needs of the disabled and instead pleased the climate change mongers. Ever try using a touch mouse with arthritis?
I think it is more then reasonable to have opposing views on this website. These forums are nice for presenting different sides to a debate. I wouldn't go as far as calling those who disagree, "trolls" unless you want to call those who blindly praise and protect every Apple move as "ignorant lemmings".
If there weren't differing opinions on here, this would be a really REALLY creepy website.
http://metrics.admob.com/wp-content/uploads/2009/11/AdMob-Mobile-Metrics-Oct-09.pdf
AdMob Mobile Metrics Report
AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in its network. This monthly report offers a snapshot of its data to provide insight into trends in the mobile ecosystem.
Methodology
For every ad request AdMob analyzes information available in the user’s mobile browser. From this, AdMob determines device capabilities and more using open source tools and a variety of proprietary techniques. The result is a snapshot of the devices viewing the more than 10 billion monthly ad requests and impressions that flow through AdMob’s network. We believe this data will be valuable in identifying and tracking trends, evaluating market readiness and more. AdMob also serves mobile ads into iPhone and Android applications. The traffic from these applications is included in the Metrics report.
There is no standard industry definition of a smartphone. AdMob's defintion is based on Wikipedia: "A smartphone is a phone that runs complete operating system software providing a standardized interface and platform for application developers" (http://en.wikipedia.org/wiki/Smartphone). AdMob classifies a phone as a smartphone when it has an identifiable operating system and we continually update our list as new phones enter the market. Despite running the iPhone OS, the iPod touch is not a phone, and thus not considered a smartphone based on this definition.
Limits of this Data
Representativeness - AdMob does not claim that this information will be necessarily representative of the mobile Web as a whole or of any particular country- market. AdMob’s traffic is driven by publisher relationships and may be influenced accordingly. Because the data is pulled across ads served on more than 15,000 sites and applications, we feel the data will be useful and may help inform business decision making.
http://metrics.admob.com/
Ever since we published our first Mobile Metrics Report in September 2007, our goal has been to provide data that helps the mobile ecosystem make better decisions. As the mobile web has grown, the interest in our data from everyone to advertisers to publishers to Wall Street analysts has increased. We are excited to help the community out and remain committed to sharing our data freely for others to use and interpret. However, we do want to make sure that as people look at our data they think about it in the right context. As with any data source, it is critical to keep in mind where the data is coming from and take that into account when interpreting the results.
The report is based on the ad requests we receive from our network of more than 15,000 mobile Web sites and iPhone and Android applications. The data contained in the report is a measure of mobile data usage and does not represent the traditional view of market share based on the number of handsets sold. Our network site composition, product offerings, and business operations all influence the results. We have always been open about our methodology and are as transparent as possible in the report to give readers the information they need to accurately interpret our statistics.
The value of the data comes from the identification of trends that can be seen by analyzing the substantial volume of traffic flowing through our system each day. In the past year we have highlighted the rise of the iPod touch, growing WiFi usage, and compared the adoption of new operating systems. Taking WiFi as an example of how to view our numbers in context – knowing the exact percentage of WiFi (18% in the US in Sept 09) is less important than knowing that WiFi usage more than tripled over the last year.
Our data is also useful in combination with other qualitative or quantitative factors when thinking about a larger situation. For example the feature section from our April report was used in Mary Meeker’s recent presentation at Web 2.0 in the context of the growth of the Mobile Internet. This GigaOm post uses our usage data in combination with data on developer starts by mobile analytics firm Flurry to comment on the potential Android App Boom coming.
You politically correct people are funny. You try to avoid getting blasted by always trying to give those with opposing views a "fair shake" so that you can say that you are being fair--as if that matters at all.
What matters is not all this blather back and forth--especially from all the Android/Verizon shills posting here, but the real facts. The real facts are what I see myself without even looking:
1. I see iPhones all over, and I don't even look for them.
2. I've only seen one G1, and that was many months ago when they were first introduced. I haven't seen a Pre, and I haven't seen a Droid.
3. I hear how people love their iPhones.
4. AT&T has always given us good cellular service for almost two decades.
Verizon is a joke. Android is joke. They have years to go before they can hope to have anything comparable--and that's going to take a lot of money and a lot of staying power.
Apple and AT&T have that now, and neither are going to rest on any laurels. Both are very soon going to get a LOT harder to catch up to.
Having opposing views merely for the sake of having them, or just to appear objective is what is REALLY creepy.
If Apple is right, they're right. They've been right for a long time now. Not my fault, not the Apple fans' fault. We just give credit exactly where it's due. And we actually mean it.
Absolutely. I agree 100%. But there are some on this forum who exist only to rage against Apple and its users or "sell" its competitors' wares. They hate Apple hardware, think OS X is a joke, rage against the iPhone, think anyone who likes Apple stuff is a mindless "fanboy," and believe Steve Jobs to be Satan incarnate (and that Bill Gates should be sainted post haste).
I have no problem with them having these opinions, but to take up permanent residence on MacRumors to endlessly bleat their red-hot loathing of all things Apple is annoying and rude. They turn every discussion thread into an all-out flamewar and destroy the ability to rationally discuss what Apple is doing right and what they are doing wrong (and there is plenty of both to discuss).
"Troll" is the only logical designation for these particular forum members, and why the moderators allow them to continue with their endless mischief (or professional shilling) is a mystery to me.
Hater ? I love macs, I defend them against people calling them overpriced by showing facts and comparisons. I love OS X. Heck, I don't even hate the iPhone.
I'm just tired of hearing about the iPhone being the best thing since sliced bread when it's not. It has flaws, some of them glaring. It's also 3rd as far as the market goes.
Don't put me in the same camp as all the pro-MS, anti-Apple crowd. I'm just a level headed guy who realises Apple doesn't crap gold.
Even sliced bread has flaws...
TBH, I hadn't even considered using a Smartphone until the "iPhone revolution".
And I was using an Internet enabled phone, with Java games, e-mail, camera, video capture, audio/video playback and a SDK with full emulator back in 2006.
The iPhone is nothing new. It's a nice package, nice interface, but it's not new or novel or smarter than my old dumb phone.
The iPhone is mostly my old phone with a full featured web browser.
You think I'm talking about the features? Symbian, Windows CE, PalmOS sucked major usability ass.
I didn't have any problems using my old phone. Usability ? Highly subjective. Heck, my old phone had a sort of "icon view" for "apps", just like the iPhone does.
Put down the kool-aid a minute. The iPhone is a nice package, no doubt. What existed on the market before wasn't an awful mess either. Apple isn't some kind of mobile savior, just another player in the market (who happens to be 3rd).
I don't drink kool-aid sorry. I don't even own an iPhone. I would ditch Apple altogether if the Linux world could get some sense of direction.
They are just another player in the market that happened to light a fire under alot of A$$es.
You're right, of course. It's just another phone. I'm sure this whole iPhone thingy will turn into a flop. No significant market share. Stuff like that.
Hard for that to happen when you don't have any single entity piloting the ship.
Apple is most definitely a mobile saviour. They revolutionized the entire industry almost overnight, forcing everyone to up their game. Look at the market pre-June 2007. Look at the market now. Totally different ballgame.
And yes, Apple is 3rd. In two years, with a single device (including the 3G), on one carrier (US):
http://www.theiphoneblog.com/2009/1...-tops-wanted-huge-lead-customer-satisfaction/
And now, in only two years, they're within about 2% of RIM, and about to overtake them. Apple did in two years what it took the competition nearly a decade to achieve - With the result being that RIM has to up their game, and fast, and Windows Mobile is in ruins.
Apple, all by themselves, with no one pushing them, brought this entire industry out of its deep sleep. You like your Android phone with all its touch features? Thank Apple. You like your Palm Pre's nifty WebOS? Thank Apple. Windows Mobile 7? Thank Apple. And the competition still isn't where Apple is.
Apple is to the mobile/handheld industry what the Macintosh was to the computer industry. Saviour indeed.
This is the kind of crap I'm talking about. Apple had a hit with the iPhone 3G, they were ahead of RIM Q3 2008. RIM overtook Apple and had more growth last quarter though :
This is the kind of comments I hate. Pure fantasy world based "iPhone as a savior device" type commenting. Not based in reality once bit. Apple isn't necessarily on the way up all the time. Competitive market means that sometimes they'll be up, sometimes they'll be down. And these numbers are worldwide, so your 1 device, 1 carrier thing doesn't hold. The iPhone is on 3 carriers now in Canada...
You're right, of course. It's just another phone. I'm sure this whole iPhone thingy will turn into a flop. No significant market share. Stuff like that.
I didn't say that at all. Rose colored glasses having problems reading my comments ? The market isn't white or black. You don't need 100% market share or dominant position to succeed.
Competition is a good thing. The iPhone being 3rd at 15% doesn't mean it's a flop. Though I guess for fanboys, it's #1 or bust right ?
This is the kind of crap I'm talking about. Apple had a hit with the iPhone 3G, they were ahead of RIM Q3 2008. RIM overtook Apple and had more growth last quarter though :
This is the kind of comments I hate. Pure fantasy world based "iPhone as a savior device" type commenting. Not based in reality once bit. Apple isn't necessarily on the way up all the time. Competitive market means that sometimes they'll be up, sometimes they'll be down. And these numbers are worldwide, so your 1 device, 1 carrier thing doesn't hold. The iPhone is on 3 carriers now in Canada...
I didn't say that at all. Rose colored glasses having problems reading my comments ? The market isn't white or black. You don't need 100% market share or dominant position to succeed.
Competition is a good thing. The iPhone being 3rd at 15% doesn't mean it's a flop. Though I guess for fanboys, it's #1 or bust right ?
Your charts prove my point. Thanks.
My chart proves what exactly ? That RIM overtook Apple to regain #2 ? Was that your point ?
l2readcharts. Q3 2009 is on the right, Q3 2008 on the left. RIM who slid under Apple in 2008 is now back, showing more growth and more units sold than Apple.
I fail to see how that proves your point that "Apple is catching up to RIM". Seems to me they are losing ground.
Those "buy one get one free" BlackBerry deals must help, though I doubt RIM is terribly happy with that approach to gaining market share.
