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Apple's Share of Worldwide Tablet Shipments Slips to 43.6% in 4Q 2012
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There was a time when no other smart phones were competing with the iPhone.
Android is maturing while iOS is stuck.
One rather important thing for a tablet OS, when will iOS get multiple user accounts? A tablet isn't personal like the smart phone.
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You should really talk about deceiving...
The difference in growth between Apple and Samsung is 1.7 million, which in no way is close to your example of $1->$10 and $1 billion->$2 billion.
Also, between 2011Q3 and 2012Q3, Samsung's growth in tablets was 1 million more than Apple's growth.
Edit: In number of more tablets sold, Samsung's growth was 77% of Apple's growth, this while only selling 34% of the number of tablets Apple sold. That really tells quite the picture, doesn't it?
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This is a matter of opinion in most cases. I don't stare at my home screen - for me, the apps are where the content lies and that's (one of the reasons) why I still prefer iOS to Android - especially on a tablet.
Proves my point - you can't take the data you are taking and predict that Samsung's marketshare will increase to 30% by Q4 2013. Especially when Samsung's marketshare DECRESED Q3 - Q4 2012.....
Like I said - no way these numbers prove anything really.
Really? Try touching my mini without my permission and see how long it takes for you to recant that statement. ;-)
On a serious note, I wonder if Apple thinks that allowing multiple user accounts in iOS might translate into fewer tablet sales, because they want us to believe the tablet is just as personal an item as our phones are. What do you think?
Let me get this straight, when Apple had like 97% market share it was because they were one of the few players in the market, but when they have 46 percent, it's not because there's so many players in the market?
Marketshare is and always will be a useless statistic. It was useless when Apple had it, and its useless now when Apple still has it.
Apple probably sold as many ipads in one qtr than tablets Samsung will sell all year.
This article is good for hits but a joke by any other standard.
Apple may be threatened in the smartphone market by others, but the tablet market is theirs and its not going anywhere anytime soon.
Marketshare is and always will be a useless statistic. It was useless when Apple had it, and its useless now when Apple still has it.
Apple probably sold as many ipads in one qtr than tablets Samsung will sell all year.
This article is good for hits but a joke by any other standard.
Apple may be threatened in the smartphone market by others, but the tablet market is theirs and its not going anywhere anytime soon.
Apple going below 50% market share needs to be a serious concern.
Tablets are now a commodity, not a luxury, and prices need to be adjust to reflect that reality.
Even though even Android uses lament at the low quality build of the Nexus and Fires, they are incredibly popular. To many, it is "good enough" for them.
Drop the price enough to increase demand, enough to maintain a 51% market share. Simple enough.
Tablets are now a commodity, not a luxury, and prices need to be adjust to reflect that reality.
Even though even Android uses lament at the low quality build of the Nexus and Fires, they are incredibly popular. To many, it is "good enough" for them.
Drop the price enough to increase demand, enough to maintain a 51% market share. Simple enough.
Like I wrote before, the change is most likely due to Apple caving in and releasing a smaller tablet. The mini helped, but that's a temporary change.
Sure, if Apple is able to release a new innovative iPad, then things may turn out different than what's happened to the iPhone. But Android is getting closer and closer, and I don't see a game changer from Apple.
Not that this is a good analogy but it reminds me of Dell in the late 80s and early 90s. Really nice boxes and they commanded a price premium and did it not matter. With commoditization of the PC industry, we know how that turned out...
I get sick of hearing about how Apple is always losing market share to Android. It's like hearing how Porsche is getting beaten to death by Toyota, Mitsubishi and Nissan. Apple's iPads are the only devices using iOS while Android tablets are made by easily dozens of companies of all sizes at every price point imaginable.
Your mistake is to compare Apple's products to those made by Porsche.
Apple products are like Toyotas. The iPhone is positioned in the market in the exact same sweet spot as the Camry.
Both the iPhone and the Camry are made for the masses. They are both reliable, competent, easy to use and made for non-enthusiasts. Both are high quality, with excellent fit and finish. Both have all the regular options/accessories/features, but neither has any cutting edge stuff of interest only to niche audiences. Both cost more than some other products in their class.
And so the current news is equivalent to news that Toyota is losing market share to Honda. Apple is nothing like Porsche and Jaguar and Ferrari in positioning its products. Apple sells to the same soccer moms and suburban dads who buy the Toyota Camry.
Get over it. Reality can be your friend.
It's increase is 260% in SHIPMENTS - not sales. So they made a lot more last quarter than the period before. Shipment is NOT = Sales. The more crap you make doesn't make it any less crappier...
I need to find this magical warehouse where non-Apple tablets/phones go to, they must be super stocked!
No, it's a landfill!
As I understand it, the landfill is next to the one filled with Atari 2600 E.T. games!
Not sure what Samsung's business strategy is here. They ship more and more of their tablets while they aren't selling any of them. Probably some sort of tax scheme!
M
Mr.damien
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"Its the ecosystem, stupid."
Apple used to have a 5 year lead over all other cellphone manufacturers. But that was somewhat more than 5 years ago.
It's increase is 260% in SHIPMENTS - not sales. So they made a lot more last quarter than the period before. Shipment is NOT = Sales. The more crap you make doesn't make it any less crappier...
Can you explain how a company can increase quarter after quarter its shipments and not sell them? Is there a warehouse filled with smartphones, tablets, etc?
And exactly what is crap?
Hmmmm.... so since Android has 5 TIMES the smartphone market share of the iPhone.... developers must prefer Android, right?
Not that I've seen.
Ah... so maybe accessory makers are now throwing themselves at Android's 75% market share.
I haven't seen that either... far from it actually.
Ok... well then the Google Play Music Store must the be largest retailer of online music. With Android phones having such a HUGE share of the market... they must be buying more music.
Nope.
Well crap. How about movies? There are zillions of Android devices out there. They gotta be renting more movies.
Not even close. iTunes has 45% of the online rental market... with Amazon a distant 18%... (Google isn't even listed)
What was that about Android's ecosystem? And how their HUGE market share is somehow a benefit?
Not saying Apple should undercut, but find a price point that is attractive.
Success of iPad mini seems to be more then just hardware. Lower end hardware, yet cant make enough of them (yet)
I think he's saying that stuff with the Android OS is crap. Therefore, he doesn't care that Android stuff is killing iOS stuff in most people's hearts and minds.
Everyone, including the android users who swear by it, know that market share means nothing. It's just a talking point for them.
Great post!
These are WORLDWIDE sales figures. Trying thinking outside of the USA for a change. Do you have any idea how strong Samsung is in east Asia, particularly in their home market of South Korea which accounts for a significant proportion of their worldwide figures? America does not equal the world (even though this is hard for a few egocentric Americans to understand). What you saw at Disneyland means nothing.
Not all bad.
They managed to sell 7.4 million more ipads than they did the year before.
15.5 vs 22.9 million.
There are so many low cost cheap tablets is it any surprise that market share has slipped?
I think a lot of people getting the very low cost tablets end up burnt and then would go onto buy something better.
eg my bro bought a netbook and ended up throwing it in the bin after 2 months and bought a macbook air.
They managed to sell 7.4 million more ipads than they did the year before.
15.5 vs 22.9 million.
There are so many low cost cheap tablets is it any surprise that market share has slipped?
I think a lot of people getting the very low cost tablets end up burnt and then would go onto buy something better.
eg my bro bought a netbook and ended up throwing it in the bin after 2 months and bought a macbook air.