Apple's Shazam Acquisition Set to Gain European Approval

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 22, 2018.

  1. MacRumors macrumors bot

    MacRumors

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    European Commission antitrust regulators are set to approve Apple's acquisition of music discovery service Shazam with no conditions, reports Reuters.

    Apple announced its planned acquisition of Shazam in December, but the deal has yet to be completed due to an ongoing EU investigation.

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    Regulators were worried that the merger between the two companies would provide Apple with a wealth of data that could allow it to target its competitors' customers, ultimately resulting in fewer music streaming options for European citizens.

    There were also concerns that Apple would disallow Shazam from referring EU customers to Shazam's rivals, such as Spotify. At the current time, Shazam can be connected to either Apple Music or Spotify, allowing Shazamed songs to be opened in either service.

    While European Commission spokesman Ricardo Cardoso declined to comment at this time, a final decision on the acquisition is expected on September 18. Once approved, Apple will be able to finalize the deal and complete the Shazam purchase.

    Shazam, for those unfamiliar with the service, is a cross-platform app designed to identify music, TV shows, and more. It has been baked into Apple devices as part of Siri for several years now, and it's what powers Siri's ability to answer questions like "What song is this?" Shazam also offers apps for iOS devices, Android devices, Macs, and PCs.

    When announcing the acquisition of Shazam, Apple said that it had "exciting plans in store," but declined to provide further information on how the Shazam service would be used.

    Article Link: Apple's Shazam Acquisition Set to Gain European Approval
     
  2. ashfps macrumors newbie

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    Still no idea why Apple didn't grab SoundHound instead, much better app, and recognizes more things than Shazam ever did for me.
     
  3. EvilEvil macrumors 6502a

    EvilEvil

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    Yet another company Apple buys that won't actually be used to improve their software.
     
  4. Nueve macrumors member

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    I forgot about this lol :D, they're looking to integrate in Apple music I am guessing?
     
  5. ashfps macrumors newbie

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    It literally says in the picture "Listen to the full song on Apple Music, Get 3 months free"
     
  6. iSayuSay macrumors 68040

    iSayuSay

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    It will be very useful in Apple Music environments. iOS will be able to "always listen" and recognize your songs for you, add to my Apple Music playlist or library. Not sure about Shazam app though since it belongs to Apple, will it still work with Spotify? I hope so, competition is good for consumers.
     
  7. iapplelove macrumors 601

    iapplelove

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    Was just gonna say, when I’m in doubt of a song title my first choice is always my soundhog app.
     
  8. mikethemartian macrumors 6502

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    #8
    It would be humorous if Apple captures the copyright for the word Shazam and makes DC/WB license it from them.
     
  9. lunarworks macrumors 68000

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    If this leads to a dedicated Shazam button in the Control Center I will be very happy.
     
  10. one more macrumors 6502a

    one more

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    #10
    No need to wait, there is already a Shazam widget.
     
  11. lunarworks macrumors 68000

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    #11
    I know that, but it could be faster if it were closer integrated with the OS.
     
  12. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    You mean like how they acquired the Workflow app and have now turned it into the Shortcuts app, a key part of allowing people to leverage much more powerful commands and workflows with Siri in iOS 12?
     
  13. MacFan23 macrumors 6502

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    Just going through the last 5/6 years of Apple acquisitions, it looks like they do tend to actually use them to improve their software.

    InVisage Technologies - Face ID
    Faceshift - Face ID
    PrimeSense - Face ID
    Perceptio - Face ID/Photos
    init.ai - Business Chat
    Workflow - Shortcuts
    Gliimpse - Health tracking/ResearchKit
    VocalIQ - Siri
    Mapsense - Maps
    Coherent Navigation - Maps
    Embark - Maps
    LinX - Camera
    Beats Electronics - Apple Music
    Swell - Apple Music
    Chomp - App Store
    AuthenTec - Touch ID
    LearnSprout - Apple education apps

    Not including the AI, Security, ML and AR acquisitions.
     
  14. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    You can simply ask Siri who is playing also. That's most likely where we'll see the integration. I doubt we'll see a dedicated button for it.
     
  15. Morgenland, Aug 22, 2018
    Last edited: Aug 22, 2018

    Morgenland macrumors 6502a

    Morgenland

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    I think it is very likely that the Commission will let Shazam. It's correct that she's dealing with it, because for Apple it's an important course setting for a successful business, and means simplified music navigation for the rest of us.

    Shazam has good qualities to output songs correctly in the dialects of many countries of the world. That's probably why Apple got involved with Shazam.

    The correct recognition and text is still a huge problem for many apps in a worldwide context, e.g. also for navigation maps.
     
  16. OldSchoolMacGuy Suspended

    OldSchoolMacGuy

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    I've already setup my Apple Music to pull any song I tag in Shazam and add it to a playlist within Apple Music. Works well. Nice to have the full version of all songs, then I can simply move them to other playlists.

    With Apple buying Shazam, it's likely it'll be even easier to get the full version of any song you identify.

    I highly doubt it'll still work with Spotify. Apple wants people to use its own service, not others. There's no benefit to helping their competition by keeping Spotify as an option.
     
  17. lunarworks macrumors 68000

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    #17
    Asking Siri just adds a few seconds to the process when seconds actually count. It's frustrating having Shazam kick-in just as a song ends.
     
  18. alpi123 macrumors 6502a

    alpi123

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    Just downloaded and tried it - it's very slow compared to Shazam. Plus, for the songs I tried, I didn't see the album artworks - just the singer and the song name. Maybe I have to give it some time but I don't plan on replacing Shazam.

    Can SoundHound record the music while offline and search for it when you connect to a network?
     
  19. sjn419 macrumors 6502

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    this reminds me, when Im in my car that has apple CarPlay and try to sound hound a song I hear on SIRIUSXM stops playing the music and switches to CarPlay. its the worst
     
  20. macfacts macrumors 68040

    macfacts

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    Apple wanted to buy listeners private listening habits. I'm sure Apple has devs that can make a sound comparison app easily.
     
  21. prasand macrumors 6502

    prasand

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    #21
    I think it's a matter of popularity and simplicity / complexity. Ignoring the possibility that SoundHound might not have been for sale ... SoundHound has a lot more elements that would be more difficult or undesirable to integrate. For example, the AI aspects that are part of other systems and even robots. Does Apple want such integration and clients? I think the two platforms have different approaches. SoundHound is more of a technology company, and Shazam is social music company. The latter, along with its popularity, has a focus that fits well within Apple's agenda.
     
  22. Morgenland, Aug 22, 2018
    Last edited: Aug 22, 2018

    Morgenland macrumors 6502a

    Morgenland

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    #22
    "Hey Siri Shazam". She does it successfully and quite fast. iPhone, HomePod etc.
    --- Post Merged, Aug 22, 2018 ---
    https://www.toptal.com/algorithms/shazam-it-music-processing-fingerprinting-and-recognition
     
  23. Junior117 macrumors 6502

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    #23
    You're correct and I expect them to sunset Workflow eventually, but for now, it seems like it's going to be supported in the short term.
     
  24. iGeek2014 macrumors 68020

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    And with iOS 12 you won’t even need to say “Hey Siri..” just “Shazam” when you set up the Shortcut setting.
     
  25. IGI2 macrumors 6502a

    IGI2

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    Still no idea why they didn't grab MusiXMatch.

    Much better system of lyrics with live lyrics.

    Those built into Apple Music area boring, too smal, too cramped, too faceless.
    --- Post Merged, Aug 22, 2018 ---
    The picture doesn't present any integration.

    It's merely an ad.

    By integration he meant probably a real music player, alternative for Music app, enriched with better and bigger lyrics, and with ability to recognize songs.
     

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