Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I am certain with Apples ecosystem of devices they can make compelling arguments to have them, this comes down to one thing. Price. If they are not under $1000 they are a non-starter. These are an accessory to your phone essentially so they simply cannot cost more than your phone.
Agree they need to keep price down as much as possible but this really depends on what they can do. If the feature set is strong enough, I'd pay more. If they function as a heads up display / have excellent video and audio recording features and battery life, I'd pay more.
 
Unleash the cuteness!

1770050750814.jpeg
 
  • Like
Reactions: maflynn
With Apple entering the space, definitely expecting competition to come out with a variety of options at a much lower price. Don't know when Apple will launch it but eagerly looking forward to seeing it.
 
  • Like
Reactions: mganu
I've been waiting for Apple Glasses since 2015. I think once Apple cracks it, it'll be as disruptive as the iPhone was. I think Cook wants to exit with that product line being part of his legacy.

Even if it would launch this year, it'll take years before it becomes mature and part of the mainstream. But it will keep being exciting year after year, unlike smartphones. One year they'll manage to nail having notes on your wall and the Glasses showing them seamlessly even when moving around. Then later they'll have much better "display" capabilites, showing off videos that look good even in daylight. The weight and battery and standaloneness will improve, making it tempting to upgrade often.

Then much later the AI incorporation will make it capable of interpreting the world around you and showing widgets from stores, basically holograms. This will be adopted by many organizations just like different websites got proper mobile versions once smartphones took off. We'll wonder how we bothered to just use the little screens on our phones. As someone who tries to become more minimalist and less relient on tech, I must admit that I won't be able to keep my hands off one for long.
 
Tried a pair of Meta's glasses and was completely unimpressed. It was easier to pull my phone out of my pocket and get the information I wanted, or use my AirPods to control music, etc., for everything else. It's just one more intrusive tech product.
 
  • Disagree
Reactions: actripxl
I’m worried it’ll become a problem in healthcare settings. Can’t wait for the day when I need to tell patients to turn their glasses off.
I worry that we all have short memories.

We knew back in 2014 with the original Google Glass that 'glass-oles' were an issue and it was creepy talking to someone who was recording you.

Now it's OK because the hardware is thinner and lighter & with better battery power?
 
  • Love
Reactions: F1 Fan
You do realize that Apple throws the word "pro" on their products as a marketing ploy to jack up the prices.
That’s not true for Apple’s core prosumer products, that’s just a cynical take by people who often know nothing about market segmentation to claim that’s the case with most of Apple’s prosumer products.

You can argue that being the case at best solely for the AirPods Pro and their headset equivalent.

That’s definitely not the case for the Macbook Pro, iPad Pro, Vision Pro, Mac Pro, and Pro Display XDR
 
Last edited:
  • Disagree
Reactions: maflynn
I was actually thinking while on vacation how neat it would be to have some smart glasses to continue recording while I am on a trail or something, basically to record what I see. I checked the meta glasses but apparently they are limited to 10 seconds of vertical recordings or some nonsense?
Nope, you can set them to record up to 3 minutes if you like. I used them on my trip to Japan and I have a ton of pictures and videos where I was just focused on what I was seeing instead of pulling out my phone.

I use them on all my hikes as I currently live in Washington and at work I listen to music all day long and can still hear everything that is going on around me.
 
  • Like
Reactions: ScanTheNavian
Do nanoimprint optical waveguides allow an optical element 1 cm from your eyes to project an image with a focus at 1 meter from your eyes? If so how? At what resolution? Would the projected image mix with a direct image through the element?
 
I still feel creeped out by the idea of people wearing tiny cameras & microphones. I know that anytime I'm in public, someone could be recording me but these things make it easier to do it and easier to do it subtly. That increases the creepiness. Not that anyone would want to record me, I'm more concerned for others than myself.
 


Apple's rumored plan to enter the smart glasses market by late 2026 is already reshaping the global AR optics supply chain, according to DigiTimes.

Apple-Glasses-Blue-Feature.jpg

According to the paywalled report, demand for smart glasses from the likes of Meta is rising steadily, but the industry now expects Apple's equivalent product to act as the primary catalyst for large-scale commercialization. Multiple suppliers across Taiwan's optical sector have apparently increased capital expenditure to expand capacity and shift research priorities toward AR technologies, citing Apple's expected requirements.

For example, Kinko Optical has positioned itself as a key supplier by opening a new AR, VR, and MR research center, backed by an investment of about $5.6 million. Kinko is currently the only Taiwanese company developing both nanoimprint optical waveguides and optical engines at the same time, technologies that are essential to modern AR glasses designs. Joint development projects with clients are expected to begin in 2026, aligning with the rumored launch timelines of major new products from brands like Apple.

Other Taiwanese suppliers are moving in the same direction. Asia Optical is accelerating development of AR, VR, and metalens products and has partnered with Singapore-based MetaOptics to co-develop metalens technology. JMO Corp. has already entered AR glasses supply chains, while Aiimax Innovation has completed metalens samples now undergoing brand certification.

Samsung has already announced plans to launch AR glasses in 2026, while Apple is expected to introduce its first smart glasses by the end of the year. Apple's entry is expected to increase volumes, stabilize supply chains, and lower component costs, prompting Taiwanese suppliers to position themselves more aggressively as the market for smart glasses expands.

Article Link: Apple's Smart Glasses Plans Already Triggering Industry Changes
Just me, or do those look a little too much like Tim Cook's frames?
 
According to the paywalled report, demand for smart glasses from the likes of Meta is rising steadily, but the industry now expects Apple's equivalent product to act as the primary catalyst for large-scale commercialization.
While not having innovated the tech, Apple likely to improve on it, I am afraid. But disappointed that Apple is eyeing the surveillance tech market.
 
  • Like
Reactions: F1 Fan
The question is, will they embrace the price model of the AVP, or actually price these so that consumers would be willing to buy them? That is not charging 3,500
This is ridiculous. The Vision Pro was a niche product, that was never intended on being a mainstream, for the masses product. If you really think logically, it’s a test pilot for vision OS that will fork into a whole suite of products, with a dedicated, functioning, state of the art OS that drives all of them, just like the other OS interfaces currently do.

The price point of the AVP was NEVER going to attract the average iPhone user, or even computer geek into spending 3500+ USD to play with the most advanced piece of consumer electronics ever made (when it came out, and likely still is.) Those familiar with  intimately know this was a large scale, consumer and developer beta test- and given it has evolved to where it is now, it’s obviously not going anywhere, and it is the groundwork of the future of optical apple’s computing and UX.

Don’t worry about price. meta has set the bar for what people can expect  to compete with- and Samsung will follow in kind. This will NOT be akin to an AVP product release in any way, besides the eventual utilization of Vision OS (or a forked variant of) once the glasses become complex enough to use layered AR on the lens itself.

Bottom line, for mass adoption, the pricing will absolutely have to be attractive enough to justify the products existence. While possible it will exceed that of meta’s it will still have to be set at rates the target consumers can afford. It sure af won’t be $3500 usd, or anywhere near that.
 
Base plan includes one lens and 25 photos per day, premium has both lenses and unlimited photos.
Well, there are worse things… like you can absolutely look forward to the Samsung version having commercials and popup ads + bloatwear and Meta offerings will have Facebook tethered, Cambridge analytica style, alt right indoctrination feeds that coerce the weak minded voters into voluntary compliance.

Ahhh yes the world is a tough place to navigate. Pay more now or sell your consumer hardwired frontal lobes (or lack thereof) to the 1%. What ever shall we do… 🧐 I’ll likely go with the  monocle model to start.
 
This is ridiculous. The Vision Pro was a niche product, that was never intended on being a mainstream, for the masses product.
Apple doesn’t create niche baseline products. They create baseline products they expect to appeal to all customers and furthermore they expect them to buy them without question. Then they add features and upgrades to accommodate customers who they’ve convinced they are “prosumers” and elite and willing to spend stupid prices for products with marginal performance.
 
Apple doesn’t create niche baseline products. They create baseline products they expect to appeal to all customers and furthermore they expect them to buy them without question. Then they add features and upgrades to accommodate customers who they’ve convinced they are “prosumers” and elite and willing to spend stupid prices for products with marginal performance.
…Your assertion is false debunked by the Studio Display and Pro Display XDR as well as the Mac Pro not having mainstream equivalents.

Just because iPhone and iPad didn’t release with a prosumer tier, doesn’t mean Apple can’t do something differently—especially with how long that launch strategy occurred.

Good business mandates breaking habits.

Spatial computing product category should not and did not get treated the same as other product categories than the ones I mentioned because it is inherently a much more exclusionary and prohibitively expensive product categories for non-prosumers at this time to provide a quality product.

Apple with the PR statement, Tim Cook’s statements post release, and the component quality explicitly is not scalable nor targets mainstream audiences.

The very early and arguably premature “mainstream” headsets full of massive compromises yet still inherently more expensive than traditional computing hardware have not panned out to overwhelming success being low margin products usually sold close to or at a loss.

Meta has lost tens of billions doing so; that’s not something Apple stakeholders are interested in doing historically nor do they primarily target gamers with their prosumer products.

Accordingly the Vision Pro was released instead of a mainstream entry explicitly for developers, creatives, and other prosumers as early adopters.

For mainstream spatial computing, glasses may make more sense first; maybe indeed a lesser headset comes into fruition on day as well.

Treating the Vision Pro like the Mac Pro without a mainstream variant may make more sense indefinitely.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.