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Apple has spent a total of $38 million on Apple Watch television advertisements since its March 9 media event, reports Reuters, citing numbers from TV ad tracking site iSpot.tv. Apple has been marketing the Apple Watch aggressively as it marks an entirely new product category and the company's first serious venture into wearable devices.

$38 million is just $4 million less than the $42 million Apple spent on advertising for the iPhone and iPhone 6 Plus over the course of the last five months. The Apple Watch commercial has been shown on TV more than 300 times since March 9, and more than half of those spots have come during primetime shows like "The Walking Dead," "The Voice," and the NCAA basketball tournament.

Reality television show "The Voice" also marked one of the Apple Watch's first appearances on a celebrity wrist. One of the singing competition's judges, Pharell Williams, wore an Apple Watch on Monday's episode.

Apple Watch advertising picked up on Monday of this week as we began the countdown to Apple Watch pre-orders. Apple began airing the Apple Watch commercial more frequently, as Monday also marked an NCAA final between Duke and Wisconsin.

In addition to being shown on TV, the Apple Watch has also graced the covers of several magazines in the United States and other countries around the world in an effort to highlight its usefulness as a fitness device and its position as a fashion accessory. It's been shown off in Fitness, Self, Vogue, and more.

Apple Watch pre-orders begin at 12:01 AM Pacific Time on April 10, which is also the date that Apple will begin offering Apple Watch try-on appointments in its retail stores. We can expect Apple Watch advertising to pick up even more over the course of the next two weeks as we approach the device's official April 24 launch date.

Article Link: Apple's Spent $38 Million Advertising the Apple Watch on TV in the Last Month
 

Aldaris

macrumors 68000
Sep 7, 2004
1,790
1,247
Salt Lake
I really hope this is a successful launch, and that they can meet the demand, I can imagine a lot of backlash if there is all this advertising and hype for a product many won't be able to buy... (if the analysts are to be believed that demand will far outstrip supply).
 

sampaul

macrumors member
Aug 22, 2012
81
191
Philadelphia
That's nothing......
 

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ninethirty

macrumors 68000
Mar 1, 2006
1,541
1,617
They probably could have spent $0, the same people would have bought anyway, and they'd have 38 mil more than they do now.
 

xmichaelp

macrumors 68000
Jul 10, 2012
1,815
626
They probably could have spent $0, the same people would have bought anyway, and they'd have 38 mil more than they do now.

You know nothing about advertising. If they stopped then they would stop being in people's mind. Why do you think Coca Cola still has ads?
 

RealKrS

macrumors regular
Sep 27, 2007
113
425
And yet I haven't seen a single one on TV. I guess I'm not Apple's target audience!.. Oh well..
 

ninethirty

macrumors 68000
Mar 1, 2006
1,541
1,617
I've worked in advertising for the last 15 years - I know a thing or two. My point was, this launch will be different from the others. Normal/average people aren't interested in the watch, just the Apple faithful who were going to buy it anyway.

Perhaps I should have just said "Waste of money"


You know nothing about advertising. If they stopped then they would stop being in people's mind. Why do you think Coca Cola still has ads?
 

Mazeman

macrumors regular
Oct 14, 2007
151
32
I'll bet a lot of people are going to order one tonight, then make an appointment tomorrow to try one on, then decide whether or not to cancel their order.
 

thefourthpope

Contributor
Sep 8, 2007
1,408
771
DelMarVa
I'll bet a lot of people are going to order one tonight, then make an appointment tomorrow to try one on, then decide whether or not to cancel their order.

If I had an Apple Store near me that would be my plan. I'm certainly not buying one without trying it on.
 

LERsince1991

macrumors 65816
Jul 24, 2008
1,245
37
UK
I wonder how much they have produced for sale in the first batch, I reckon they need to sell around 2 million units to justify they're current outgoings for the watch
 

JeffyTheQuik

macrumors 68020
Aug 27, 2014
2,468
2,407
Charleston, SC and Everett, WA
Estimated 24 million watches...
Made up average price of $500/watch...
That's $12,000,000,000 in revenue...
Advertising:$38,000,000

Seems kind of small, at a little less than $2/watch, to advertise.

Or, to put it in other terms, if Apple had $155.2B in the bank and liquid assets, at 2% interest, they'd make that $38M back in 4.47 days in interest alone.
 
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Karma*Police

macrumors 68030
Jul 15, 2012
2,530
2,885
I've worked in advertising for the last 15 years - I know a thing or two. My point was, this launch will be different from the others. Normal/average people aren't interested in the watch, just the Apple faithful who were going to buy it anyway.

Perhaps I should have just said "Waste of money"

I don't see how this is any different than any other new product launch from Apple. With cutting edge products your target audience is always the enthusiasts/early adopters but you still need to get the word out and educate the masses.

And if average people aren't interested as you say, then doesn't it make that much more sense to increase frequency and reach with more ad buys not less? I'm not sure I understand your logic.
 
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Moonlight

macrumors 65816
Jul 9, 2002
1,131
2,356
Los Angeles
Anyone know how much Apple spent on the original iPhone TV advertising, pre-launch?

I found out, look two posts down.
 
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AngerDanger

Graphics
Staff member
Dec 9, 2008
5,452
29,005
I'm glad to know that Apple is still a strong partner of MBAF, the Mute Button Awareness Foundation.

s9i9Mbu.png
 

Moonlight

macrumors 65816
Jul 9, 2002
1,131
2,356
Los Angeles
Just something to think about

Found this little gem:

Schiller, discussing the iPhone, said Apple decided not to pay for any advertising during a brief period after the device was introduced in January 2007 and when it went on sale later in the year.
"We didn't need to," Schiller said. He read from several rave reviews of the iPhone and iPad, explaining that such stories did a better job than advertising to build buzz.


http://www.huffingtonpost.com/2012/08/06/apple-marketing-secret-phil-schiller_n_1749313.html


So, what changed?
 
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