Read this (from yahoo.com):
The iPod mini, which comes in five different colors, has been particularly popular with women, teenagers and fitness-minded people because of its small size and multihued offerings. It has reportedly been selling out quickly in some retail locations.
"The word of mouth on this product is very strong," said Tim Bajarin, an analyst at Creative Strategies, who noted that he has so far spoken to 10 Apple dealers so far about the reaction to the iPod mini. "Customers are literally coming in (to the store) and they know exactly what color they want."
Shares of Apple rose $1.58, or 6.3 percent, to $26.74 on Nasdaq, in trading of 27.5 million shares, more than five times its three-month daily average. The stock has climbed 25 percent so far this year. Earlier, the shares rose as high as $27.49.
Apple spokesman Steve Dowling declined to comment.
On its Web site, Cupertino, California-based Apple says that after ordering an iPod mini, customers would need to wait one to three weeks for it to arrive.
Since their introduction in 2001, Apple has sold more than 2 million of the digital music players, which use small computer hard disk drives to store digital music, as opposed to flash-memory-based, smaller capacity players made by other manufacturers.
Also earlier this week, Merrill Lynch analyst Steve Milunovich wrote favorably of the iPod in a research report, estimating that it could bring in $1 billion in revenue this year, adding 15 cents per share to its earnings.
Chief Executive and founder Steve Jobs has proved time and again that he has a keen eye for noting technology trends among consumers and capitalizing on them, analysts said.
"Steve really understands what the pulse of the consumer market is, and he's got a strategy to go after that with an Apple brand," Bajarin said, noting that that's precisely why a Sony bid for Apple would make no sense.
"To me, that's the last thing he'd want to do is get mixed up with Sony," Bajarin said. "They are (Sony and Apple) just diametrically opposed to how they would run the business."