Apple's 'Stopping Leakers - Keeping Confidential' Employee Seminar Leaks Online

[DJinTX]

You are completely right that information that delay's a purchase can be bad, but I get the sense that most Apple users wouldn't be deterred much by knowing what was coming. Especially with the incremental updates.

If I had to choose between getting a MacBook right now with X performance and knowing that there would be one in 3 months with 1.15X performance, I could decide if waiting was worth it.

Again, my sense is that a good portion of Mac buyers hang on to a piece of gear until it is borderline unusable and then buy whatever happens to be available.

I could be wrong, but it would be interesting to see what percentage of people who bought just before an update return their machines for the newer model vs. keep what they have.

Agreed, would be interesting. I think I would be in the same boat as you as far as deciding for myself if an incremental upgrade was needed. Of course I have this sickness that makes it really really hard to ignore new stuff that is coming, even if it is only a little bump
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Probably the G4 Cube.

Nah, you're wrong, its gotta be the opaque iBook! I'm just messing with you of course, I have no idea what his experience was. When I posted I wasn't thinking about the cube. As for me, I was working in Apple tech support during the opaque iBook launch, and at that time and the staining of the plastics on the opaque iBook was a big issue for us. Not to mention, it was an ugly as hell choice compared to earlier models. I never understood what the designers were thinking on that one. But yes, now that you mention it, the G4 cube hairline cracks were a major problem. The cube was discontinued before I got there so I never had any experience on that.
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Everything you said makes no sense. "It allows competitors to get to market faster because they don't have to worry about manufacturing it at scale" So what? does that spoil your iPhone? It doesn't spoil the phone, just makes it not as unique, and allows competitors to take credit for being first
"It hurts morale" oh heaven forbid we worry about hurting those poor well paid snowflakes feelings. Are the snowflakes (we don't hear this silly insult enough by the way) are these the employees at Apple? If so, I'm sure plenty involved are well paid, but all the people in the trenches of front line tech and product support are not that well paid comparatively, and one upside to the job are successful launches.
"it hurts sales", well last I checked Apple are doing pretty well selling iPhones. Apple doing well and sales being hurt from leaks are not mutually exclusive. Just because they have so much cash doesn't mean they want to flush money down the toilet.
"it hurts Apple's reputation as an innovator" Apple doesn't' claim to be an innovator, isn't their mantra "we watch where the market is going then do it better"? Apple both innovates and comes to market late with superior iterations of exiting products. Both are true.
"it takes away from the surprise and delight of the fans" This is really your whole problem isn't it? "oh I want to watch a September keynote and be blown away by what's being displayed in front of me, just like Steve Jobs used to do". Well those days are over. iPhone is such a huge product, manufactured on a huge scale it's impossible to keep these things under wraps.

 

[Karma*Police]

Everything you said makes no sense. "It allows competitors to get to market faster because they don't have to worry about manufacturing it at scale" So what? does that spoil your iPhone?
"It hurts morale" oh heaven forbid we worry about hurting those poor well paid snowflakes feelings.
"it hurts sales", well last I checked Apple are doing pretty well selling iPhones.
"it hurts Apple's reputation as an innovator" Apple doesn't' claim to be an innovator, isn't their mantra "we watch where the market is going then do it better"?
"it takes away from the surprise and delight of the fans" This is really your whole problem isn't it? "oh I want to watch a September keynote and be blown away by what's being displayed in front of me, just like Steve Jobs used to do". Well those days are over. iPhone is such a huge product, manufactured on a huge scale it's impossible to keep these things under wraps.

I think it's the other way around. What does hurting Apple's sales have to do with "spoiling your iPhone"? Someone might buy another phone is the point.

I guess you've never worked at a company or as part of any team. Morale is extremely important for any company/team to function at a high level.

Apple doesn't claim to be an innovator?? That's news to me. Saying they're not always the first doesn't mean they're not innovating. They may not have been first to create an MP3 player, but iPod had many innovations. So many in fact that it ended up owning that market.

My whole problem? Reading comprehension is key. Eliminating surprise and delight of fans was one of many issues I raised with leaks. It generates hype, which in turn leads to more press coverage, more sales, higher brand perception, etc.

 

[HopefulHumanist]

I thought it was weird that he was bending over backwards to say that Gurman doesn't know anything when he had a fair few details in that report about a product that is still 6 months away.

I'm not the only one who thought it was weird, there's been a few of his twitter acquaintances asking him what that was all about (especially because it looks like Gurman was right about it not having a display).

It actually does have a touch screen on top. Gurman said it specifically wouldn’t have a touch screen on, so I would say he got it wrong. If he said “display” he wouldn’t be wrong. Ming-Chi Kuo actually got it right.

https://daringfireball.net/linked/2017/06/06/homepod-claim-chowder

 

[ackmondual]

Use a slogan that's easy to remember, but also catchy...
What happens at Apple, stays at Apple.

 

[zkadda]

"How to be ironic, 101"

 

[djbuddha]

We didn't get Apple Watch leaks, HomePod leaks nor iMac Pro leaks, looks like they are doing a good job so far with leaks.

Also, Gurman did not report anything about iOS 11 but "an updated interface" which was vague af—not even him knew what's up.

Anybody else remember this comment?

 

[Michaelgtrusa]

Anybody else remember this comment?

Apple may be leaking this themselves. I find it hard to believe they could be so careless.

 

[LordQ]

Anybody else remember this comment?

Oh boy, I was so young and innocent back then lol