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Kudos to the Mac mini team at Apple - they have been keeping their secrets on new product updates for 3+ years w/o any leak!!!! :rolleyes:
 
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LOL!

Perhaps Tim is the one leaking the information. He just told everyone that he's not building a car but instead autonomous systems. Also told everyone they're doubling down on the Mac and the Pro line right before the iMac Pro came out.

/s
 
What a F'n Joke! Coming from the same man who applauded Bradley/Chelsea Manning who leaked millions of classified documents causing untold amounts of damage.
 
What a F'n Joke! Coming from the same man who applauded Bradley/Chelsea Manning who leaked millions of classified documents causing untold amounts of damage.
[doublepost=1497978448][/doublepost]At least I'M going to do something different. I'm going to TAKE a leak !
 
A leaked news briefing about Apple telling its employees on not leaking, seems ironic :)

That's the problem with these big companies... you have disgruntled employees or selfish ego-driven jerks who feel important by leaking confidential information with zero consideration for how their actions affect others.
 
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I keep seeing a lot of people say that there isn't any "wow factor" anymore. What exactly do you think would be an unknown but exciting feature? I am willing to bet that whatever you think that would be, a lot of people, maybe most people, wouldn't care at all.

A lot of things that Apple did with the original iPhone would be extremely controversial if they were being put out today. You can't swap batteries, there's no physical keyboard only a software keyboard, you can't use a flash card to add more storage memory and there's no file system anyway, AT&T is the only cell phone provider you can use, 3G is the fastest speed option.

I don't remember how much longer after the iPhone that the Motorola Droid came out, but many of the reasons I listed above are why I bought that phone instead of an iPhone. Looking back, Apple was right about most of their choices (I contend AT&T was always a bad decision) but that's with the benefit of hindsight. And it didn't show off the unified system that Apple has and android doesn't, even to this day, because that is a hardware and software integration that you really can't show pictures of. Your ads can say things like optimize performance and better hardware integration but that's not sexy or exciting, then or now.
 
1) irony

2) clearly someone at Apple either sells this for mega money or has it out for the company. Hopefully this was a ploy to weed out the leaker(s).
 
That's the problem with these big companies... you have disgruntled employees or selfish ego-driven jerks who feel important by leaking confidential information with zero consideration for how their actions affect others.
Lets say a person leaks 100% correct information about the iPhone 8. Who are these "others" that have been affected and how? It's not like new iPhones are a secret.
 
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Apple has always been tight lipped about their products. In the mid 90's i worked for a company that was contracted to receive 800-SOS-Appl phone calls. We provided tech support for all Apple labeled products as well as software applications that came pre-loaded on the machines (including third-party products like Global Village Modems). One day we started getting calls on a new PowerPC laptop model that we did not even know had been released to retailers.

Apple was not using the Knowledge Management system yet so we could not even get internal specifications or even what software applications had been pre-loaded on the machine. For that first week we were supporting the product blind. A few call reps went to a retailer that was selling the machine and grabbed the information and brought it back to the office to share.
 
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How to identify leakers:
You find leakers the same way you debug code. Divide, test, repeat.
Tell 100 high-level people a sensational bogus fact. Do the same for another and so on.
When a specific bogus fact becomes public, divide that group in half and share another.
Repeat until the groups are small enough to identify leaker(s).
 
Money for nothing. I can't see what Apple has to protect anymore. WWDC 2017 was an iteration, not a revelation. Mostly Apple just now tries to keep up with Google and Samsung.
 
Well, in a room of 100, there's already a leak.

In a room of 100 what? No one is denying there aren't leaks.

My question or suggestion was that it's not Cupertino Apple employees doing the majority of leaking. We also don't know what, if any, leaks are actually "encouraged" by Apple to get around it's "we don't preannounce" policy but still let the world know about upcoming products Apple wants people to know about and also to keep up interest. And finally, this whole speech could be a charade to make it look like TC is "furious" at all the leaks <wink, wink>.
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Seems they got that covered fairly well.


Yes, fairly well -- in a "1984" kind of way. Direct from Apple's Ministry of Truth. Heh.
 
We didn't get Apple Watch leaks, HomePod leaks nor iMac Pro leaks, looks like they are doing a good job so far with leaks.

Also, Gurman did not report anything about iOS 11 but "an updated interface" which was vague af—not even him knew what's up.

Wat? We didn't know the details but everyone knew a Watch, a Speaker and an iMac Pro will be announced. No surprise here. Rumours were on this page months before.
 
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Back when working in Apple, I could think of at least one time where Apple's secrecy led to reduced product quality. We were testing a new Mac model, but only with a dev 'chassis', so we had no idea what the finished exterior looked like. This meant we couldn't perform any kind of quality pass on the final product. Sure enough, when it was launched there was a QA issue due to the finished plastics.

(Disclaimer: this is not a leak. This was many years ago, and the above info is hardly a trade-secret. :p )

Opaque iBook perhaps?
 
south-park-newscastor-if-irony-were-made-of-strawberries-wed-all-be-drinking-a-lot-of-smoothies-righ.jpg
 
This obsession with secrecy is a legacy of Apple's focus on consumers and not industry and professionals.

Intel makes a roadmap available because professionals and businesses need to know what is coming.

And while I won't go the the extreme of claims that Apple isn't innovative any more, it is true that there hasn't been anything recently that actually warranted a "one more thing" kind of reveal.

Apple has changed and this fascination with secrecy is what is known as institutionalization. It is a practice that is continued even though the purpose for which it was created is no longer valid.
 
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This obsession with secrecy is a legacy of Apple's focus on consumers and not industry and professionals.

Intel makes a roadmap available because professionals and businesses need to know what is coming.

And while I won't go the the extreme of claims that Apple isn't innovative any more, it is true that there hasn't been anything recently that actually warranted a "one more thing" kind of reveal.

Apple has changed and this fascination with secrecy is what is known as institutionalization. It is a practice that is continued even though the purpose for which it was created is no longer valid.

What purpose was it created for?
 
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