Right now, you can buy a PC with the MBP specs for a considerably cheaper price. The average consumer may not think the OS is worth that much more, so apple sits at its 10% market share point. However, in order for apple to really make an impact this tuesday, the new notebooks have to be "aggressively priced" as well as having specs better than their competitors. Are you confident that they'll do this? Or do you fear that they'll release today's technology at yesterday's high prices? What was the technological climate at the time of the MBP release? I remember my buddy bought the very first one, and we were all truly wowed by it, but I don't know s**t about anything anyways.