I don't know if its the same thing. I'm pretty sure Apple gets rid of stuff people don't like on a regular like newsstand for instance.You are paying for stuff you don’t want. Don’t you get it?….. and yes - this is all part of the mix.
I don't know if its the same thing. I'm pretty sure Apple gets rid of stuff people don't like on a regular like newsstand for instance.You are paying for stuff you don’t want. Don’t you get it?….. and yes - this is all part of the mix.
For the love of Pete,
Here's what you do Apple:
Figure out a way to integrate this:
Voila! The TV industry will collectively **** its pants and will come back to the table and reason for a more acceptable price.
This would terrify them.
You mean be tiVo? They already do a damn good job at this.
I love the idea but I dont know if it would terrify them.
Doing this will just turn Apple into another Sony or Samsung that makes another smart TV on display in bestbuy...
They still have to use the networks 'pipe' to get the content through.
Am I missing something?
I applaud Apple for sticking to its original plan. Content providers are still in denail about the fact that many current cable/satellite subscribers (like me) want to not just drop channels they don't want but want to significantly cut their total annual spend on TV in the process.
What it will eventually come down to if Apple is not able to implement their plan is that many people (like me) will just drop cable/satellite TV completely, and just make do with over-the-air TV programming supplemented by a very select set of subscription apps on an Apple TV (or equivalent box), completely abandoning the bundle TV kingdom of providers like CBS and Disney (I personally don't have any use for the bundle of channels that either provider offers).
Yup, comes down to a stoic executive crew wanting to keep a business plan that is beyond its maturity. These services sell advertising based on demographics across multiple channels. If you offer smaller bundles or a-la cart, you break the demographic models and the revenue stream model.You mean to tell me that networks want to continue requiring a bundle of a bunch of channels you don't want tacked on the the few channels you actually do want so they can charge more for the "privilege"? Shocking, I tell you!
For the love of Pete,
Here's what you do Apple:
Figure out a way to integrate this:![]()
into this: ------->![]()
and also add this:![]()
to this --------------------->
![]()
Pour your billions of dollars and engineering to perfecting OTA reception. Slap on the usual Apple interface polish (7.1 WHABC-TV listing = ABC) and....
Voila! The TV industry will collectively **** its pants and will come back to the table and reason for a more acceptable price.
This would terrify them.
That's just the reality of the situation. Apple has no upper hand in these negotiations. Eddy Cue can demand $30 or less for a skinny bundle and the content owners will just laugh in his face. Outside of sports live TV is becoming less and less important. Who needs a bundled package of channels skinny or otherwise if you're mostly watching things on demand? just let content creators offer apps for this stuff and let Apple provide universal and voice search to easily find things.Yeah, it'll happen someday, but I don't think through Apple.
Funny. It seems that rampant piracy is the best leverage there is. The fact is that many (most?) people are willing to pay for cable, so the companies will sell it at whatever terms the public will accept. Nothing wrong with that. People who want it but aren't willing to pay will complain, as it is with everything. My big complaint (if I even watched TV anymore) is just that the cable boxes all suck for no apparent reason; they're all late 90s technology, maybe with gimmicky add-ons for the 2010s.
I think you're misunderstanding the matter. What Apple was offering was no different than what's currently available. In fact, I would say it's worse. 25 or so channels of Apple's choosing for $40. Where in that scenario do you get to pick content? Even if Apple had 10 different packages and an ability to add 5-10 additional channels for a fee, you're still going to get channels you don't want to watch. FYI, you have it backwards regarding sports channels. That revenue finances a lot of the stuff that you, and the rest of us want to watch. We all seem to think in this new paradigm the shows we personally like will make the cut. Sorry to break it, but what you'll get in the selective content era a crap ton of procedural dramas, reality TV, sitcoms, and sports. Gloriously lovely sports. Mmmmm. Bacon. Baaacon. Wait, what?I am thinking getting rid of my cable tv channels. I don't want to pay for channels that I don't watch. With the technology we have it should be extremely easy to pick the channels I want to watch, but unfortunately it isn't. I pay for children channels, and if there is one thing I never want in my house is children, nor do I want to finance crappy sports channels.
I think I will cut cable telly off and go just Freeview or even Freesat (they are a UK thing). A big shame Apple didn't get their way on this.
$30-40 will only end up getting you maybe 5 channels when all this a la carte stuff is all said and done I wager![]()
This isn't like the music industry in the early 2000s. Media companies have all the leverage and they're not dealing with people steeling their product.
That didn't work out well for Aereo. Tablo is trying something similar. This isn't a new idea. Tablo is actually pretty coolNope-- they won't be using their pipes at all. The BIG 4 (ABC, FOX, NBC, & CBS) are all broadcasted for free OTA.
Build-in an OTA antenna into all of your products w/ slick interfaces and watch them all come crawling back.
Millennials are surprisnigly tolerant of commercials if it is free. It would create an impact.
Watch the oscars, local Sunday football, etc...
If they can legally bake in a DVR into the system= game over.
But they will be "channels" I want to watch, instead of three channels I want, and 80 that I don't.
Imagine if you went to the grocery store and they told you that they had already picked out a nice cart of food for you. It includes a ribeye steak, some chicken, some ice cream, some fresh produce, a bottle of wine, and 37 spices you have no use for. You can't take out the spices. You must buy the whole cart or you get nothing. Sure, you can add a box of mac and cheese and some peanuts and chips for an additional charge. But you can't take anything out of the basket that was already in there, because it's so great, and they know you'll want it. Besides, it only causes the basket to cost $50 more, so the entire cart costs $100, instead of the $50 you would have paid for the steak, chicken, produce, ice cream and wine.
That's exactly what pay television does to you now.
Me, I'll take a la carte all day long. You keep the extra spices, and I'll keep my $50. If I ever want the spices I'll come looking for the ones I use.
I agree, but I don't think the fight is over just yet.
Even the package Apple hinted at is of no interest to me. OTA, YouTube, and twit.tv give me all the entertainment I need and do it for free. If the media companies don't want me in their audience, I'm good with that.
People are bailing the cable/satellite game because content is useless on almost all channels. Pick-n-choose entertainment like Netflix has begun to rule. The dinosaur media, corrupt with useless content supported by package schemes, is going to have to rot off a few limbs before it limps into the bandwagon of the future.