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Apple's U.S. Market Share Approaches 10%

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Apr 12, 2001
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Gartner has published a preliminary report on U.S. and worldwide PC shipments for the third quarter of 2008. The report pegs Apple's share of quarterly U.S. PC shipments at 9.5%, up from 7.7% in the third quarter of 2007. Apple's U.S. shipments increased 29.4% year-over-year, far outpacing the total industry shipment growth of 4.6%.


185740-gartner_3Q08_us.png

Gartner's Preliminary U.S. PC Vendor Unit Shipment Estimates for 3Q08

Apple traditionally demonstrates particularly solid performance in the back-to-school third quarter due to their strong presence in the education market. While this typically results in a drop in market share for the fourth quarter of each calendar year, Apple's overall trend is clearly positive.


192617-gartner_3Q08_us_trend.png

Apple's U.S. Market Share Trend: 1Q06-3Q08 (Gartner)

Despite continued strong performance in the U.S. market, Apple has yet to crack the top five vendors for worldwide shipments. Toshiba continues to hold the fifth spot with a 4.6% market share in a worldwide PC market that experienced 15% growth in shipments year-over-year.

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https://www.macrumors.com/2008/10/14/apples-u-s-market-share-approaches-10/
The new $999 price point should help sales in the holiday quarter.

I don't think Vista and Windows 7 will give people much pause when deciding on a new machine!
 
This is weird. I was just about to post a question asking what Apple's marketshare is because it was shown in the keynote today that Apple shipped 17.6% of all units in computer sales.
 
Axemantitan said:
This is weird. I was just about to post a question asking what Apple's marketshare is because it was shown in the keynote today that Apple shipped 17.6% of all units in computer sales.
Click to expand...
That was for retail sales.
 
While today's updated Macs won't have the "ew, it's Windows Vista!" affect, I think some bad moves may cost them sales. A lot of negative chatter about the new Macs.

Here's hoping...
 
Once again, Apple accounts for nearly half (49%) of the year-over-year unit growth in the PC industry overall. Another way to look at it, the Windows PC unit growth was only 2.6% compared to Apple's 29.4% during the period. I think this tells the story so much more accurately than market share or rank.
 
They're gonna sell **** all MacBooks in Aus with the latest prices :)

AUD is ****ed... but it'll come back, and with Apple's history, the prices won't change until next revision.
 
anyone know why it spikes every Q3?

looks like it spikes every Q3 so if it follows the same pattern their Q4 should be slightly down from this latest number.

Anyone know why this is?

I suppose Q4 has historically seen a larger jump in PC sales than Mac sales for the holiday season . . .
 
cbcarbaj said:
looks like it spikes every Q3 so if it follows the same pattern their Q4 should be slightly down from this latest number.

Anyone know why this is?

I suppose Q4 has historically seen a larger jump in PC sales than Mac sales for the holiday season . . .
Click to expand...

Read the article. ;) :)

Education has long been a strong market for Apple, so they always do well in the back-to-school buying season of July-September.
 
Apple will never have a large market share and I'm pretty sure Apple does not want it either. The biggest segment of the market is the low end. Apple purposely ignore this large segment of the market. Look at the figure Apple displayed on today's press event. While their market share as low two digits their revenue share was something like 35%. What this means is that when Dell or HP sell a notebook they make some money but Apple makes three times as much on every sale.

Apple seems to be making about as much money as HP or Dell but Apple does this while selling only a third as many notebook computers.
 
Erm, Apple does want a bigger market, as big as possible really - but agreed, the lower end is what sustains Microsoft's licence sales - if only Apple would go that way really so I wouldn't have to contend with their hardware. Not that's bad, cheaper would be nicer though. So tempted by a custom-build desktop next time.
 
Do we want Apple to get a bigger market share?
I want Apple to exceed But I'm afraid if they do gain a bigger market share then we will become more of a target for malware and viruses.
I like the absence of virus protection on my mac. I can go any were on the web. Download anything and everything. With out a care in the world.
 
Someone tell me what to do!
I just got a white macbook 2.4 ghz last week
I can return it for $50 and get the 2.0 ghz base model.
Is it worth it?
Will it be slower?
How do the bus speeds compare and how is 2.0 faster than 2.4 given the faster bus. I don't get it.
 
oticon6 said:
They're gonna sell **** all MacBooks in Aus with the latest prices :)

AUD is ****ed... but it'll come back, and with Apple's history, the prices won't change until next revision.
Click to expand...

Same might happen worldwide. The most economic turmoil since the great depression and Apple thinks its a good time to raise prices. Hah. Good luck with that. I hope they sell less MBs through Q4 and realize they need to cut prices of those laptops.

rpaloalto said:
Do we want Apple to get a bigger market share?
I want Apple to exceed But I'm afraid if they do gain a bigger market share then we will become more of a target for malware and viruses.
I like the absence of virus protection on my mac. I can go any were on the web. Download anything and everything. With out a care in the world.
Click to expand...

I'm a lot more worried about my wait at the genius bar when I have to take my MB in.
 
Well I believe it is good that they are increasing in market share. 1992 when I was using my Classic II to do my studies in high school all my friends had PC's and my school didn't even support Mac's.

Hope that they continue and bring out even better new stuff at MWSF!
 
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