Apple's U.S. Smartphone Usage Share Continues to Climb

Discussion in ' News Discussion' started by MacRumors, Jan 6, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    ComScore today released the results of its monthly rolling survey of U.S. mobile phone users for the September-November 2013 period, showing that Apple's U.S. smartphone market share has increased 0.5 percentage points for a total share of 41.2 percent. Though Apple's share continues to grow, it still lags behind Android's total share of 51.9 percent.

    When measuring usage by handset manufacturer, Apple continued to come in first place by a wide margin, with Samsung coming in second at 26 percent and Motorola, LG, and HTC bringing up the rear with just over 6 percent share each.


    Collectively, Apple and Google control 93.1 percent of the U.S. smartphone market, with BlackBerry, Microsoft, and Symbian losing share during the November period.

    ComScore's data tracks installed user base rather than new handset sales, which means it is more reflective of real-world usage but slower to respond to shifting market trends than some other studies.

    Article Link: Apple's U.S. Smartphone Usage Share Continues to Climb
  2. jav6454 macrumors P6


    Nov 14, 2007
    1 Geostationary Tower Plaza
  3. Goldfrapp macrumors 68040


    Jul 31, 2005
    Wait till they announce iPhone Air and iPhone Pro.
  4. Tiger8 macrumors 68020

    May 23, 2011
    I assume this also accounts for secondary market; a lot of people passed their 4 and 4s - still great phones - to their teenage kids or nephews or neices... or even sold it on ebay.
  5. Will do good macrumors 6502a

    Will do good

    Mar 24, 2010
    Agreed. I sold my iPhone 4 16GB just 2 weeks ago on ebay and got $235.
    It's was still working really well. Not sure how much you will get for a old Android phone.
  6. Piggie macrumors 604


    Feb 23, 2010
  7. markyr17 macrumors 65816


    Apr 8, 2010
  8. TallManNY macrumors 68040


    Nov 5, 2007

    Seems like there is still a lot of room for growth. Smartphones are so useful, the end game is probably nearly everyone over the age of 14 is carrying one of them eventually. The carriers might have to create some sort of cheaper data capped plans to pull some folks, but it is going to happen. Google keeps driving the price of the device down, so that is going to be less and less of a barrier.


    An android as old as the iPhone 4?!? Unless it is the Samsung Galaxy I doubt you would get anything.
  9. sir1963nz macrumors 6502

    Feb 9, 2012
    As I have upgraded the phones have been handed down, so currently
    I have a 5S
    My Wife has the 4S
    My Son has the 3G

    And we are ALL happy. :)
  10. thelookingglass macrumors 68000

    Apr 27, 2005
    We mostly see US numbers. I'd be more interested in international numbers or at least breakdowns by different countries. Apple doing well in the US is almost a given these days. The more interesting stories are what's happening abroad.
  11. Klae17 macrumors 6502a


    Jul 15, 2011
    There's a secondary market for Andriod also and people hand down their Androids all the time.
  12. roadbloc macrumors G3


    Aug 24, 2009
    Why does MacRumors never have worldwide statistics? These US only stats are pretty useless in my opinion.
  13. Oletros macrumors 603


    Jul 27, 2009
    Premià de Mar
    And is it false?

    Regarding the graphs, are 0.5, 0.1 or 0.3 significative or are just the same magnitude of the statistical error?
  14. mejsric macrumors 6502a


    Mar 28, 2013
  15. KdParker macrumors 601


    Oct 1, 2010
    I know...dropping an already small share. They need to fire thier marketing team.


    Yes in the since that android does sell any phones. But in order for iPhone to have such a high market share as one phone, it is picking up the sales from somewhere. Mainly ex android people would be my guess.
  16. Tiger8 macrumors 68020

    May 23, 2011
    No one is denying that, but a quick search on ebay shows that Apple devices retain their value much better than Android, could be the Operating system and continuous updates, could be the eco-system, or just the 'Apple' factor. Whatever it is - Apple's secondary market is the strongest among all.

    Don't forget also Android has the lower end market advantage; and I don't mean this in a bad way. So for example, if I have $200 to spend on a contract free phone, I can buy a brand new Moto G (A great phone), but if I insist on Apple, I can buy a used iPhone 4.
  17. 2457282 Suspended

    Dec 6, 2012
    As I have been observing the mobile industry for a while, I have to disagree. What is missing is the fact that we can no longer assume that the same phone works in all markets. As a matter of fact Apple now has 3 phones in the market and maybe more comming. I think we have to look at this both from an age perspective as well as from cultural/geographic perspective.

    The younger want more social stuff, the older want more productivity/work stuff. I am also seeing a trend where the older are leaning towards bigger (at least fonts if not phones). We are also seeing color, feature and app trends that differ from one culture to another. so what works in the US may not work in China.

    So understanding what is going on in the US is very useful to the US. It may or may not be useful to other contries.
  18. kobalap macrumors 6502

    Nov 30, 2009
    Why is that interesting?


    Why are worldwide statistics more useful to you?
  19. ApfelKuchen macrumors 68020

    Aug 28, 2012
    Between the coasts
    The fundamental truth, whether it's Apple/Samsung, Coke/Pepsi, McDonald's/Burger King... When the two top players compete aggressively, it's the smaller players that lose, and both of the top dogs gain.
  20. aggrobot macrumors newbie

    Mar 15, 2011

    Am I missing something, or is this misleading? I've reread this article a few times, and I've taken a look at the comscore source. None of the graphs seem to indicate platform usage, as the headline suggests. Now, I miss all kinds of stuff all the time, so it could be something as little as simple as that. Can anyone point out where in this article or the comscore charts that *usage* is highlighted.
  21. BaldiMac macrumors 604


    Jan 24, 2008
    :confused: MacRumors publishes global market share numbers from IDC every quarter. (And Gartner?) What more do you want?

    Useless? How about a little context? Seems like they could be more useful to someone living in the US. Smartphones sold in China don't really affect my life as much as those sold where I live.


    Like Dell and HP? Not quite a fundamental truth. :)
  22. Greg. macrumors 6502


    Sep 12, 2010
    London, UK
    I really don't understand how anyone can acclaim Apple's iOS going into 2014. I watch these commercials and see the same 6 year old phone marketing the same features every other phone has. Android has made further progress. On the initial startup everyone can see that iOS homescreens are a complete joke of modern software, the entire home interface is just a background with icons and labels on it. This is simplicity with loss of functionality. Widgets and the wide array of user customization are a serious feature missing from this operating system. It seems the common topic is that the 'app ecosystem' is somehow better on iOS than android due to the sheet number of apps on the appstore. The Apple appstore simply outnumbers android, it does not out feature android. There are close to no apps that exist on ios that do not have an equivalently functioning app on android. The ecosystem remark made is commonly used in conjunction with a lack of android's 'tablet optimized apps'. This is to say, that some apps made for phones do not scale to fill 'whitespace' on the displays of android tablets. This is rubbish to say that an app needs to clutter the screen more because there's more room to crowd with features. I'll argue that there are no apps on iOS that serve the function of modifying the operating system to extent that android provides. Apps like launchers, permission controllers, system maintenance, and hacking utilities. This is largely due to the difficulty of sideloading apps being unreasonable on iOS. Apple has control over what users are allowed to install to their device, and they make users do it through their store, and their store alone. Not only to profit through mobile developers having to use their service, but to hold the users hand along the way in the name of security.
  23. jayducharme macrumors 68030


    Jun 22, 2006
    The thick of it
    I still remember Apple's optimistic goal when the original iPhone was released: to someday have 1% of the mobile phone market. I wonder if Jobs knew then that, like the iPod before it, the iPhone would become Apple's main source of income.

    And I'll argue that 80% of mobile phone users have no interest in that. They just want the phone to work.
  24. BaldiMac macrumors 604


    Jan 24, 2008
    All the rest of your post definitely proves your first sentence. (Emphasis mine.)

  25. roadbloc macrumors G3


    Aug 24, 2009
    Because not everybody (including myself) live in the US. It would be nice to have everybody's statistics taken into account to have a clearer view on what is occurring worldwide than one country.

    How would people feel if all the statistics were UK only?

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