If you go on Apple's Web site look under mac, and then iMac. you get the Computer Spec's for the iMac. You will see that they are saying that the iMac comes with and i Quote "New processor architecture." Well this is not true at all today!! They Never Update there website. For most of us we know that the CPU that they are still selling to this point is the Older i3,i5, and i7 CPU's and not the New architecture. For some people who don't follow what tech is really out there my think that they are getting the NEW Sandy Bridge CPU's From the way they say that. I know that my dad who does not follow tech at all and he even knows that intel has put out a new cpu just from articles in the paper about it. Someone like him could be buying off apple's web site thinking they are getting something that they are not getting just from the way that apple is still advertising on there site there own products!!!