After some discussion with the owner of macprime.ch, we decided to post an official answer as we were accused of having pulled a "publicity stunt" by the owners of MacRumors.
THIS WAS NOT A PUBLICTIY STUNT!!!
macprime.ch is relaunching its site on April 1 with a small "special event". We deliberately posted a news item last Thursday where we talked about a special event on April 1st. This was meant to create some excitement among our own readers and we never intended to deceive anyone.
Much to our surprise, by Monday night CET not a single reader had realised this was about macprime.ch and not about Apple. (We only said a special event would be held on 04/01 we never said that Apple would organise such an event.) So we decided to release some more information about the relaunched macprime.ch. All the attributes we mentioned in the article that is linked to in this very thread are in fact new features of the all new macprime.ch.
As I already mentioned, we never thought our little story would get attention outside the German speaking part of the world, let alone on MacRumors.
So I guess someone owns us an apology.