Apple took far fewer orders in the first few hours of pre-order than most here imagine. - Apple store was responsive (but slightly slow) during the pre-order (compare to iPhone, Apple store is nearly dead, all partner sites like AT&T nearly dead) - macrumors forums didn't go down, like they always do duing iphone launch So, despite Apple taking in far fewer orders than iPhone, they still "sold out" in a blink of an eye. - Basically NOBODY has delivery dates 4/24. It's all 4/24 thru 5/8 (in other words, it can slip). - "Slow" orderers who got their order in exactly 2-3 minutes after 12:01 have to wait 4-6 weeks. Apple will claim that demand was huge and unexpected. FACT is that they had almost no quantity on hand. Apple will claim the launch was successful. FACT is that people stayed up until 12:01 (or maybe 3:01am) refreshing their web browser to order a watch, only to not get the watch on launch day. These people will become bitter haters and start to despise Apple. That's not successful. Now we see the new MB12 not available in all stores. What's going on Apple? You had 8 months to build watches, nearly a month to build the new MB, and you can't even stock them? Very un-Apple like. These are PHANTOM LAUNCHES and nearly vaporware. Oh but Katy Perry got an Apple watch, so all is good in the world. Nice priorities Apple.