I've long been baffled by the amount of people talking about smart assistants online and their uses; people genuinely talking about how they like Amazon stuff better because Alexa is better than Siri, talking about buying one product over the other based largely on the smart assistant or how they'd like to add a particular smart assistant to a room. Meanwhile there I am, and I just don't get the appeal but moreover I don't actually know anyone that likes them apart from one friend who does actually use Siri. He's an American. It made me wonder if the use of smart assistants is a cultural thing. Forgive me for going discussing stereotypes but Americans are known here (the UK) as being loud and demanding and so maybe Americans don't give it a second thought when talking to a smart assistant in front of people or even on their own. For me (and I've spoken to my friends about this who agree and feel the same way), it's awkward and embarrasing to talk to a smart assistant. I would *never* say "Hey Siri" when I thought there was even a remote chance that someone else could hear and even when I'm on my own, it feels awkward to talk to my phone or computer or whatever when I could just unlock it and do it myself. For what it's worth, I have several devices that *could* be controlled with voice - a plethora of Apple products, smart thermostats in most rooms, smart kettle and coffee machine, smart home enternainment system, smart washer and dryer etc. I never do though, I always unlock my phone and use the respective app instead in silence. Maybe I'm barking up the wrong tree though and hardly anyone actually cares about smart assistants and it's just something that only tech writers and manufacturers care about with the rest of the world thinking it's a waste of time. I'd love to hear other people's thoughts on this.