You're taking this too personally, they realize there's nothing beneficial in it for them. Apple is too late, too controlling and too greedy. Go ahead and drop them since thats going to make you feel vindicated.
There are beneficial reasons for them, customers that they are missing out on by not making an app. Amazon are just as greedy. Apple are not stopping amazon releasing an apple tv app. I cancelled my Amazon Prime subscription, since they have no Apple TV app and they've buggered up airplay from their iOS app.
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