How we are wired...
I don't know about you all but for me its just how I'm wired. I like to think I'm pretty passionate about the things that matter most in my wacky world.
From bodybuilding, to cars, to LOST!, to my job, to tech and more specifically Apple products...I'm something of a sponge/zealot amalgam.
We all like to be well-informed and live on the bleeding edge of what matters the most to us. I don't think its sad at all. It makes us the "go to guys."
We play a vital role... how else would advertisers seed the word in this fragmented advertising landscape than through their most active and aware mouthpiece?
...no shame at all.