I'll be happy to give it a chance when it becomes something other than a me-too, iPod knock-off. Because right now, I don't see any value in it, it doesn't offer anything feature-wise that's a must have, unlike iPod/iTunes it isn't Mac compatible, I'm not really into buying "Zune dollars" or any other token-based purchasing system where you pay cash to MS first, then spend your "Zune" money later on songs, I don't see any need to replace my existing song library and repurchase "Zune" songs that use MS's version of DRM (which I haven't heard as of yet what the usage rights are [edit] and is likely to be locked in tight to MS Windows OS), I not into renting my music - especially at prices that are far and away more expensive then other subscription-based outfits, the wireless function seems silly in that it's a battery waster when the other Zune player is probably within easy reach of a standard USB cable (if that conserves battery) and the wireless sharing rights are far too restrictive for real world music sharing, and...
on and on and on.
At this time, I just don't see any reason for Zune, let alone a need for one.