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I use it many times a day.

adjusting brightness (I like mine set between 1/8-1/4 brightness and it seems to fluctuate)

music controls
Flashlight/Torch
Calculator
Timers
a few times for Bluetooth/airplane mode and camera (I tend to forget the camera most times)
 
It would be great to have the ability to customize

Stop right there. Customize is NOT in apple's vocabulary. All I've ever wanted was to change the color of text messages so you are not staring at blue and green all the time. It's 2014 - it's not like changing the color is going to tax the chip or anything.
 
Airplane Mode
Brightness
Bluetooth
Screen orientation lock
Music control
Volume

:)
 
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