I don't get it why notebooks like these is able to put Intel Core i7 in it while the MacBook gets a crippled Intel Core M?
I remember the original MBA launch where SJ showed why netbooks is horrible and one of the points was Intel Atom (or along low powered processor or something) Guess what Apple, Core M is the new Atom, and you're using it in your MacBooks!
Doesn't seem like you have any idea what you are talking about.
Intel Atom has always been far behind on every level. Intel Atom has never shared the architecture, the same chipset or anything with the current generation Intel offering. It has normally been a pure low-powered offering based on architecture that is several years old.
It's not only the CPU itself being slow and dated in what it offers. The southbridge/chipset and it's SATA controller and everything was nowhere near the current generation performance and offerings.
Intel Core M is another beast entirely. It's based on current generation architecture, todays Intel Core m3, m5 and m7 shares the same architecture as every other Intel Skylake-based CPU's. And the southbridge/chipset is featuring the same current generation controller and offerings. There is nothing gimped about it at all. The only downside of the Intel Core M, and the whole point behind it is to offer something with such a low TDP that it can be run entirely fanless.
Your claim about the Intel Core M being this day and age's Intel Atom is really stupid and just proves you are spreading claims that have no bearing in reality.
And there is really no point in comparing the Intel Core i7 of this new Asus Zenbook 3 with the Intel Core M of the MacBook 12-inch before we can see them in real-life. The biggest issues with putting LV CPU's like the Intel Core i7 like Asus is using here compared to the ULV CPU like the Intel Core M at that Apple uses in such a thin notebook is the fact that the Intel Core i7 requires a much larger headroom of cooling in order to perform without throttling.
What is the point of having the Intel Core i7 if it won't be able to perform normally because of less to ideal heat deposition? How is it going to affect things like battery life? How loud will these tiny fans be in order to keep it cool enough to not throttle below Intel Core M performance anyways? How do we know the fans will even be up to the task?
Asus have released loads of notebooks in the past that throttle a lot gimping performance.