I've seen this discussed before; it's been indicated the target customer demographic for the Pro XDR is a professional one that wasn't looking for in-display speakers and some of the other features of the ASD, which while it can be used by some professionals seems to target both demanding home users and presumably a range of office worker types (and yes, some more graphics-heavy professionals). The Pro XDR wasn't for home users who just wanted extra 'big and sharp,' but professions with access to deep pockets who needed it for productivity. Some pro.s didn't need or want a webcam and especially not built-in speakers, and those who did might prefer choosing their own higher end 3rd party products rather than Apple's built-in (that you still have to pay for).
So your posts bring up an interesting issue; if technological advances make the Pro XDR less attractive at its high price point, what should Apple do? Some options come to mind...
1.) Somehow advance it in ways that might appeal to high end graphics-intensive professionals - like 8K and maybe go to 42", higher refresh rate, etc... Price would stay out of reach for most of us.
2.) Radically cut the price to compete with the newer 6K 32" displays that target a lower end demographic, including home users willing to go as high as $2,000 for a display. Not what I think Apple would do.
3.) Keep the price high but 'Studio-ize' it. So, the display would remain largely as it is now, but add built-in speakers with special audio, a webcam with CenterStage, etc..., but then the price would be way above those new competitors targeting a lower end demographic.
If they go for 1.), that is in the spirit of the original Pro Display XDR. If they opt for 3.), it would basically be a 6K 32" ASD more so than a 2nd gen. XDR.
2) the price point is high for specific reasons. The display itself is far superior (nits etc…). Build quality (can’t use a screwdriver and hammer to fix this one). Look how long the monitor has been released, and other manufacturers are just NOW being able to even come close to being a competitor. But in my eyes, especially when Jobs was here, they had no competition. And what I mean is, they could care less what other companies were doing. I design and marketer for large healthcare systems, and they all basically just say “we need to do what X is doing because they are making money “. But it fails because there is a specific reason AND research AND demographic target marketing tactics as to why they did what they did. Notice they don’t even promote that monitor really in the least bit? Not until you visit their website where they can truly make it shine, and give you more than 30 seconds to even read about its benefits. I’m a power user and even I didn’t know they still sell the Tower with an M2 chip. And no price decrease there. I’d totally buy a Mac Studio Rack mount, ha!
Speakers, cameras, all those goodies. Professional users aren’t using the built in stuff. Especially to save on costs. They are using studio monitors for sound, external cameras for video that I’m sure aren’t even apple products.
The power user segment is , in my opinion, on hold for now. Where is AI headed? Who is the “New” power user? Being able to upgrade your power machine isn’t exactly priority any longer. At least right now.
Yet here we are talking about a monitor still. I owned two. Returned one because a dual 32” setup was way overkill for my needs, and then I downsized to the studio 27” and sold the XDR. Which now I regret. So I’ll be putting my studio on the market and go back to the XDR. I’ll admit to thinking some of these new monitors are great, as well as the price point. But I know once I sit at my desk, and look at my 500 nit knock off XDR, I’m just not a pro user anymore, but a budget user that goes to Applebees because I had a coupon 🤣
Jobs had a vision, and he spent the last of his time on Earth trying his best to instill that into Tim. This, on a much smaller scale, has happened to me. As much as I tried to carry on that vision, it wasn’t mine. I found it next to impossible as a creative to continue on with someone else’s vision. Those people are the ones that work in cubicles. I’m unsure who here has noticed it, but from day one I saw it. You can wear as many black shirts as you want, but it still will never be the same color black as Steve would have worn.
Perhaps from an XDR monitor you might notice, but we no longer care what Tim had on that day. And I’m sure Steve had a reason of why he wore what he did during those announcements. A true designer has a reason for every single thing that is done.
I’ll never forget when I was at a friends family gathering. My best friend said to his uncle being sarcastic “you’re wearing a black shirt with brown shoes.”
He replied with “and a brown belt with brown watch strap. I don’t follow trends, son. I set them.”
I don’t think I’ve ever worn black shoes since 🤣