I really can't believe people are defending AT&T regarding this move.
Let's put this into perspective.
The iPad firmware download is nearly 500MB. With AT&T's new data plan pricing, and the way it rolls over, someone who accidentally downloads that much data on the $15 plan will end up paying $45 to download that file. Is 500MB worth of data really worth $45?
And look at the 2GB plan now. A "high definition" rental from iTunes is around 4GB, give or take. Is 4GB worth of data really worth $50? Absolutely not.
These new plans are all about profit. Plain and simple.
If AT&T truly wanted to make things cheaper for people, they would come out with reasonably priced plans. 200MB? Realistically speaking, that shouldn't cost anything. It costs not even a penny to deliver a gigabyte of bandwidth to that cell tower. But If AT&T wants to charge, for $5, you should get 1GB of data and unlimited texting. $20 a month should get you unlimited data and unlimited texting.
As I said in an earlier post, AT&T pulled in $2.5b in profits last quarter and their operating costs are down. They're making more than enough money. These new plans are simply about profit and restricting peoples use rather than taking the current insane profits and building out their network to handle the load.
What also amazes me is that both AT&T and Verizon have made comments about how consumption based billing is the future for wireless data. Why? Sprint is moving towards true unlimited with their 4G technology. T-Mobile is still sticking with unlimited in their handsets and has removed the 5GB cap on their other data plans. But they're also offering "unlimited everything" plans far cheaper than AT&T or Verizon. MetroPCS is gaining in popularity, offering unlimited data, voice, and texting for $40. Straight Talk is getting hugely popular, offering unlimited everything for $45. Boost is gaining ground with unlimited everything for $50. Even Virgin Mobile is offering unlimited data and text for $25 with 300 voice minutes.
AT&T and Verizon basically want to take us back to 10 years ago when you paid ridiculous prices for data. While everyone else in both the US and the world is moving towards unlimited.
The worst part is that the wireless industry is a "monkey see monkey do" affair. Now that AT&T has done this its only a matter of time before Verizon does. Though they already kind of have, with their $10 25MB data plan.
I really honestly don't have a problem with consumption based billing. As long as its done in a fair way. Not these outrageous $15 for 200MB or $25 for 2GB ways. As I said earlier, the fact that AT&T is giving you 10x the data for $10 really shows just how little it costs them to deliver this data. But if wireless companies and wired ISPs want consumption based billing, it needs to be done in a fair manner. It costs you half a cent to deliver a text message? Okay, charge me a penny. It costs you 4 cents to deliver a gigabyte to me? Okay, charge me 8 cents. Charge me a significantly lower monthly service fee and then charge me near market cost (for you) for the bandwidth I'm consuming.
If AT&T and Verizon's business models are so bad that they depend on these little ways of ripping consumers off to stay profitable, then both companies deserve to fail. But this sort of consumer abuse has to stop.