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Every advertising guy and gal out there knows that getting rid of the name CINGULAR is the stupidest thing that AT&T could do.
Every teen in the USA knows Cingular, raising the bar. AT&T was for like us 80s kids.
Well, yeah, every teen in the USA knows Cingular. But AT&T is like the third most recognized logo in the world, so it's a bit more important. It's going along with Verizon's whole deal, where they are going to offer TV, internet, home phone, and cell phones all combined into one bill, where you get discounts for getting all of the above.
I don't think it was a bad move at all.