If AT&T, Verizon and Sprint all drop subsidies like T-Mobile did
The winners are CONSUMERS
The losers are high end smartphone manufacturers that rely on subsidy to mask the true cost of a phone.
We will see about that.
If AT&T, Verizon and Sprint all drop subsidies like T-Mobile did
The winners are CONSUMERS
The losers are high end smartphone manufacturers that rely on subsidy to mask the true cost of a phone.
So you mean that $3.75 per month is all that stands between success and financial ruin for AT&T? *********. They make that much up in non-mandatory government fees. This is just another smoke screen to screw the consumer, and I'm sure every carrier will eventually follow suit.
Nice job Bob from accounting...
Right, but it's among the wealthiest. Follow the $. Also in the rest of the world cell service recieves a much greater government subsidy to keep rates lower than the U.S. So it's a bit disingenuous to say the rest of the world doesn't have subsidies. They just come from a different place or in a different form.
What smartphone OEM is making a decent living selling super cheap smartphones? From most news reports the only profitable ones are Samsung and Apple. According to a recent report in the Wall Street Journal, Moto's margin on the Moto G is 5%. How long would a stand alone OEM like HTC survive on 5% margins? Moto can offer cheap phones because Google owns them and Wall Street doesn't seem to care whether they're profitable or not. Probably same thing with Nokia where Microsoft will finance cheap hardware just to get marketshare (like they're doing with these deep discounts on Surface tablets).Please look a bit further than an arms length.
The subsidy model helped carriers greatly in order to encourage customers to use their phones more than ever (by offering smartphones which are more exciting), which is profitable for the carriers.
However, saturation of the market is imminent. Prices of phones are dropping rapidly (Moto G, Lumia 525). Susbidies aren't a necessity anymore for the carriers because people can buy their own devices for good prices. As devices become cheaper and cheaper, the carriers will feel more reluctant in using subsidies solely for the purpose of offering good devices. The only purpose subsidies will serve in the future, is to tie customers up with a new 2-year contract. However, I suspect those subsidies will be a lot less. A free Moto G ($200 subsidy) can tie people up just as well as a $500 subsidy (iPhone).
This is a big deal for Apple, since in countries in which the subsidy model has become more conservative, iPhone market share went rock-bottom (European countries mostly). On the other hand, sim only contracts are usually much cheaper. In The Netherlands, you can find decent contracts without a phone for less than $30 or $40 (25-30). That's a win for the customer.
I'm not going to shell out $700 for a new phone every few years. Are they crazy?
No, YOU are crazy paying $100 a month just to pay $200 upfront for an iPhone. No subsidies = lower tariffs. That's how it works now in more and more countries, e.g. France. Unlimited calls, texts and data for 20 (inc taxes). Bring your own device - of course all phones bought on a standalone basis are factory unlocked. If you can't shell out 700, carriers offer financing plans which are not linked to your tariff - and phones are still unlocked. Best of both worlds.I'm not going to shell out $700 for a new phone every few years. Are they crazy?
That's the whole idea. If this injects renewed true competition in those monthly rates, I'll gladly buy my own handset, and sell it privately, if and when I feel like upgrading to a newer model, rather than have that option dictated to me by the carrier.
LETS PROTEST!!!!
We are sick and tired of their games
We need to do something about this.
Why exactly do you think that "unlimited plans" are reasonable in a world where data demand is exploding on a global scale. If you don´t put in a lot of money (which has to be earned) into your infrastructure , there is no way that companies can keep up. And that "cloud" buzzword mentality doesn´t help, either. And don´t ever make the mistake to compare wireless with wired technologies, they just cannot be compared like that.first they come up with some bs excuse to take away unlimited plans...
You´re not gonna solve that problem with forcing something from the outside. Either the companies want more customers and create a business model that makes people happy or they don´t. If some providers want to charge high prices, the customer base shrinks, it´s that easy.wish the fcc would give all these carriers and phone manufacturers a swift kick in the ass for trying to constantly rip customers off instead of lowering prices. after all, what has changed that requires more cost from the carrier or the phone manufacturer? if anything, the hardware and service costs have gone down over the years.
This month, AT&T introduced a new "value plan" that gives customers a $15/month discount on smartphone plans when users bring an off-contract device, purchase a phone at full retail price, or use an AT&T Next financing plan.
Is that what you're talking about?
Right, but it's among the wealthiest. Follow the $. Also in the rest of the world cell service recieves a much greater government subsidy to keep rates lower than the U.S. So it's a bit disingenuous to say the rest of the world doesn't have subsidies. They just come from a different place or in a different form.
This month, AT&T introduced a new "value plan" that gives customers a $15/month discount on smartphone plans when users bring an off-contract device, purchase a phone at full retail price, or use an AT&T Next financing plan.
Is that what you're talking about?
No, YOU are crazy paying $100 a month just to pay $200 upfront for an iPhone. No subsidies = lower tariffs. That's how it works now in more and more countries, e.g. France. Unlimited calls, texts and data for €20 (inc taxes). Bring your own device - of course all phones bought on a standalone basis are factory unlocked. If you can't shell out €700, carriers offer financing plans which are not linked to your tariff - and phones are still unlocked. Best of both worlds.
Good move AT&T.
But at least this means the phones would all be unlocked from now on and people would be free to move to other carriers.
This month, AT&T introduced a new "value plan" that gives customers a $15/month discount on smartphone plans when users bring an off-contract device, purchase a phone at full retail price, or use an AT&T Next financing plan.
Is that what you're talking about?