I am fully aware of how things work in the Celcom industry. I am aware of how contracts are binding, and that I voluntarily signed mine. And I am willing to work with AT&T's terms. I am perfectly willing to pay the FULL unsubsidized price for a new iPhone. I am also perfectly willing to RENEW my contract (after only having gone though one year of the two) for two more years starting the day I purchase the FULL priced iPhone.
With that said, I have a few observations.
1) Just because I understand how things work does not mean I think there is no room for improvement. If we as consumers always accepted everything without throwing up an objection now and then, we'd be taken to the bank daily (even more that we already are if you can believe that

)
2) I, as well as anyone else have the right to leave AT&T, even if it does cost us a fee. Now its this fee that leads me to my real point.
What exactly, one might ask, does this fee pay for? Some might say that it is used to offset any loss AT&T might incur for subsidizing the phone you got when you first signed a contract. OK. So then what happens if you've bought a phone unsubsidized (like the iphone 1gen) and decide to cancel your contract? Guess what. You STILL have to pay a cancellation fee. Fine, lets just say that 175.00 was just a "hassle" fee.
But if you realize that AT&T builds most of what they paid for your subsidized phone into the monthly costs (eg: 70.00 p/m) that you pay then you realize that your phone is paid for in the two years you are with them contractually. So it might seem that the 175.00 cancellation fee plus any "cushion" they build into monthly fees will most definitely pay for your subsidized phone. ESPECIALLY since AT&T does NOT pay retail value (the price you and I would pay if we bought the phones up front). They almost always pay close to wholesale cost, since they buy directly from the manufacturer. I'm not sure if this is the case with Apple specifically, but I would bet that it is.
So my argument is this:
If you sign a new contract with AT&T and get a subsidized phone and pay a "padded" 70.00 p/m fee, and possibly a 175.00 cancellation fee, then fine, that was your choice.
BUT why would anyone buy an iPhone (or any other phone for that matter) for full price, and STILL have to pay the same 70.00 p/m and possibly the 175.00 cancellation fee when AT&T has no need to recoup a loss?
That is what my complaint is about, and that is the business practice that we as consumers must recognize as OVERCHARGING, and demand a satisfactory response.
Why should I pay the exact same amount to AT&T monthly and in fees, (having paid full price for my phone), as someone who gets a discount on their phone. Especially if I have already been a loyal AT&T customer for over 7 years.
If I pay for the iPhone at FULL price, and renew my contract for two more years, I expect that I should be able to CHOOSE to either NOT PAY a company a FEE becauseI decide I am UNSATISFIED with THEIR PRACTICES or PRODUCTS, or CHOOSE A CHEAPER MONTHLY PLAN!
My previos rant was really a more general gripe about the industry, cuz' I called AT&T two seperate times. Both times I was assured that NO MATTER WHAT, If you walk out of the store with an iphone, you paid 199/299. EVEN as a current non-iphone customer. You are simply renewing the contract you are already in for two years (from date of renewal). I'm not sure how they are able to do this (and there is of course the chance that both people I spoke with had noooo clue about what they were talking about). BUT I did ask them several times if that was correct and they both were very confident in what they said. My guess is that Apple foresaw this hiccup, and decided that AT&T could pay a lower subsidy price per phone if they agreed to a standard price point. That would mean that the subsidized prices COULD have been lower (eg: 99/199), but because AT&T decided to pay less for the subsidies, they could dump the difference between "qualified" and "unqualified" customer costs into each phone across the board.
Eh, it's just a theory based on shaky evidence at best
