AT&T Launches Father's Day 'Buy One, Get One' iPhone X Deal

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 15, 2018.

  1. MacRumors macrumors bot


    Apr 12, 2001

    AT&T has launched a new Father's Day deal for the next few days, offering new and existing customers who purchase an iPhone X as an upgrade or a new line a second iPhone X at no additional cost as long as it's for a new line.


    Customers will need to finance both iPhone X devices via AT&T Next 30 or AT&T Next Every Year, but within three billing cycles they will begin receiving bill credits totaling up to $999.99 spread out over 30 months. Tax on the full cost of both phones is due at the time of purchase, and the deal runs through June 19.

    AT&T's product pages aren't yet reflecting the full $999.99 promo for the iPhone X, but the deal is live and will be applied at the end of the checkout process.

    AT&T has been offering a similar BOGO deal on the iPhone 8 as well as a $0 iPhone SE offer, and those deals continue to be valid for a limited time.

    On the internet and TV service side, AT&T is also continuing to offer Visa Reward Cards with the purchase of new services: $50 for internet, $200 for DirecTV, or $250 for a bundle of both. Full offer details are on AT&T's site.

    And as always, head over to our Deals Roundup for all of the latest sales and bargains.

    Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a payment which helps us keep the site running.

    Article Link: AT&T Launches Father's Day 'Buy One, Get One' iPhone X Deal
  2. Guda.FL macrumors regular


    Sep 23, 2015
    They have these deals every other week. Always needs a new line in the fine print.
  3. 78Bandit macrumors 6502


    Jun 13, 2009
    This is the first one I remember where you can get two iPhone X devices. I've seen two iPhone 8 frequently and even one X at full price and one 8 for no extra cost, but not two X.
  4. lec0rsaire macrumors 6502a

    Feb 23, 2017
    If this deal allowed me to pay $1000 cash and get a free X immediately I would typing this from the nearest AT&T store right now. Just isn’t worth it. I can find brand new sealed unlocked Xs for $800 on my local Craigslist. I’m actually in the market for one to give to my dad.
  5. Dominicanyor macrumors 6502a


    Apr 1, 2012
  6. 4k78 macrumors member

    Sep 14, 2016
    Me too. I’m on a 7 Plus that it bought when they came out.
  7. dukeblue219 macrumors regular

    Dec 18, 2012
    I don't really understand the logistics of these deals, at least as they're advertised. It only works for people whose dads do not currently have a cell phone plan and yet want an iPhone X, and want to share your account and data allotment? For moms whose husbands do not currently have a phone or service?

    I mean, if it was an unlocked iPhone that you could just give away, then great! But... I wouldn't really want anyone to gift me a phone that also came with a new line on their account and a monthly payment. Just seems like a hassle and now you're on someone else's plan? Or am I misunderstanding how it's supposed to work?
  8. Pakaku macrumors 68000


    Aug 29, 2009
    Probably intentionally a hassle along those lines, and I wouldn't expect anything less from a "free" offer.
  9. wecksell macrumors newbie


    Feb 4, 2018
    This is why my son only shares his cell phone number with his family - it's easy to cancel a non-contract line and start a new one with a new number for a child.
  10. 78Bandit macrumors 6502


    Jun 13, 2009
    Pretty much. They want to guarantee 30 months of additional revenue from the new line to offset the cost of the device. It really wouldn't do them a lot of good to offer it to existing customers other than to guarantee their loyalty for a longer period of time, but loyalty doesn't equal extra money.
  11. coachgq macrumors member

    Jun 16, 2009
    The T-Mobile BOGO with the rebate card are the best. You keep a new line for 2 months, then pay off the extra phone, sell it, cancel the line and use that money to pay your phone off. Free phone.
  12. Macaholic868, Jun 15, 2018
    Last edited: Jun 15, 2018

    Macaholic868 macrumors 6502


    Feb 2, 2017
    They must be desperate to move inventory. You’d have to be nuts to buy the X now. We’re three months out from newer models that are rumored to cost less.
  13. autrefois, Jun 15, 2018
    Last edited: Jun 15, 2018

    autrefois macrumors 65816


    Oct 22, 2003
    Somewhere in the USA
    ATT recently took advantage of a Buy One Get One deal themselves: buy Time, get Warner
  14. McG2k1 macrumors member

    Jun 22, 2011
    This is in case you aren’t 100 on who your dad is.
  15. john123 macrumors 68020


    Jul 20, 2001
    I was really hoping they'd do this earlier this year, but with us being a few months away from new iPhones—and not knowing whether there will be juicy promos shortly thereafter—I can't really justify pulling the trigger.

    As for people talking about how this is a raw deal for existing customers, well, that's kind of the point. It's also your choice. If you care about keeping your number, then don't do the deal. Otherwise, you can cancel your existing line and then open up a new line, easy peezy. No one is forcing you to upgrade, and no one is forcing you to keep or to give up your number.
  16. tridley68 macrumors 6502


    Aug 28, 2014
    Not good enough AT&T holding out for the 6.5 oled x plus.
  17. Statusnone88 macrumors 65816


    Jun 19, 2010
    Orlando, Florida
    Wait... you want AT&T to GIVE you a free iPhone X without guaranteeing they get your business for at least 24 months? Why would a business ever do this? They take a hit on the hardware, but they get your wireless business so it’s a win-win if you plan on staying with AT&T.

    I really hope you’re not in business for yourself. That place would hemorrhage money.
  18. RickInHouston macrumors 65816

    May 14, 2014
    IphoneX - just another mobile phone like all the others.
  19. Tubamajuba macrumors 68020

    Jun 8, 2011
    Done with MacRumors, the trolls have won
    Thank you for your in-depth analysis. I can also confirm that the iPhone X has a screen, wireless radios, various processing chips, and a few buttons.

    Ladies and gentlemen, please join us next time for another classic episode of "Why did this need to be said?"
  20. thadoggfather macrumors G3


    Oct 1, 2007
    Three months out, but still BOGO

    I dunno I think for some this deal will be tempting
  21. DipDog3, Jun 16, 2018
    Last edited: Jun 16, 2018

    DipDog3 macrumors 65816


    Sep 20, 2002
    The 30 months of bill credits won’t start for 2-3 months, so it’s more like a 33 month commitment.

    Just be aware, you are stuck with both iPhone Xs on both lines until March 2021. If you pay it off, upgrade to the new iPhone, break it and get a new one, your bills credits will stop.
  22. Statusnone88 macrumors 65816


    Jun 19, 2010
    Orlando, Florida
    False! Usually the credits kick in first bill cycle. And they retroactively put the credits on your bill for any they miss.
  23. deeddawg macrumors 604

    Jun 14, 2010
    Meh. I don't need a new line. I have all the lines we need in my family.
    --- Post Merged, Jun 16, 2018 ---
    I haven't looked. Does something say it works different from prior promos where the credits backfill to day zero when they start in a couple months? Thats what it's been before.
    --- Post Merged, Jun 16, 2018 ---
    This is the internet. folks can spout off whatever the heck they want without actually knowing what they're talking about.
  24. BoulderAdonis macrumors regular


    Apr 30, 2012
    Palo Alto, CA
  25. Statusnone88 macrumors 65816


    Jun 19, 2010
    Orlando, Florida
    So true brother. You’d think people would be a little more learned before spewing **** out of their figurative mouth about things they don’t know.

    But, like you said, it’s the internet. Actually, people pretty much do the same in person now a days.

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