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Original poster
Apr 12, 2001
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AT&T has launched a new Father's Day deal for the next few days, offering new and existing customers who purchase an iPhone X as an upgrade or a new line a second iPhone X at no additional cost as long as it's for a new line.

att_iphone_bogo.jpg

Customers will need to finance both iPhone X devices via AT&T Next 30 or AT&T Next Every Year, but within three billing cycles they will begin receiving bill credits totaling up to $999.99 spread out over 30 months. Tax on the full cost of both phones is due at the time of purchase, and the deal runs through June 19.

AT&T's product pages aren't yet reflecting the full $999.99 promo for the iPhone X, but the deal is live and will be applied at the end of the checkout process.

AT&T has been offering a similar BOGO deal on the iPhone 8 as well as a $0 iPhone SE offer, and those deals continue to be valid for a limited time.

As always, head over to our Deals Roundup for all of the latest sales and bargains.

Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a payment which helps us keep the site running.

Article Link: AT&T Launches Father's Day 'Buy One, Get One' iPhone X Deal
 

lec0rsaire

macrumors 68000
Feb 23, 2017
1,523
1,446
If this deal allowed me to pay $1000 cash and get a free X immediately I would typing this from the nearest AT&T store right now. Just isn’t worth it. I can find brand new sealed unlocked Xs for $800 on my local Craigslist. I’m actually in the market for one to give to my dad.
 
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dukeblue219

macrumors regular
Dec 18, 2012
200
323
I don't really understand the logistics of these deals, at least as they're advertised. It only works for people whose dads do not currently have a cell phone plan and yet want an iPhone X, and want to share your account and data allotment? For moms whose husbands do not currently have a phone or service?

I mean, if it was an unlocked iPhone that you could just give away, then great! But... I wouldn't really want anyone to gift me a phone that also came with a new line on their account and a monthly payment. Just seems like a hassle and now you're on someone else's plan? Or am I misunderstanding how it's supposed to work?
 

Pakaku

macrumors 68030
Aug 29, 2009
2,509
2,986
Just seems like a hassle and now you're on someone else's plan? Or am I misunderstanding how it's supposed to work?
Probably intentionally a hassle along those lines, and I wouldn't expect anything less from a "free" offer.
 
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78Bandit

macrumors 6502a
Jun 13, 2009
688
1,251
Probably intentionally a hassle along those lines, and I wouldn't expect anything less from a "free" offer.

Pretty much. They want to guarantee 30 months of additional revenue from the new line to offset the cost of the device. It really wouldn't do them a lot of good to offer it to existing customers other than to guarantee their loyalty for a longer period of time, but loyalty doesn't equal extra money.
 

coachgq

macrumors 6502
Jun 16, 2009
469
811
The T-Mobile BOGO with the rebate card are the best. You keep a new line for 2 months, then pay off the extra phone, sell it, cancel the line and use that money to pay your phone off. Free phone.
 

Macaholic868

macrumors 6502a
Feb 2, 2017
580
755
They must be desperate to move inventory. You’d have to be nuts to buy the X now. We’re three months out from newer models that are rumored to cost less.
 
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john123

macrumors 68030
Jul 20, 2001
2,515
1,413
I was really hoping they'd do this earlier this year, but with us being a few months away from new iPhones—and not knowing whether there will be juicy promos shortly thereafter—I can't really justify pulling the trigger.

As for people talking about how this is a raw deal for existing customers, well, that's kind of the point. It's also your choice. If you care about keeping your number, then don't do the deal. Otherwise, you can cancel your existing line and then open up a new line, easy peezy. No one is forcing you to upgrade, and no one is forcing you to keep or to give up your number.
 

Statusnone88

macrumors 68000
Jun 19, 2010
1,560
801
If this deal allowed me to pay $1000 cash and get a free X immediately I would typing this from the nearest AT&T store right now. Just isn’t worth it. I can find brand new sealed unlocked Xs for $800 on my local Craigslist. I’m actually in the market for one to give to my dad.

Wait... you want AT&T to GIVE you a free iPhone X without guaranteeing they get your business for at least 24 months? Why would a business ever do this? They take a hit on the hardware, but they get your wireless business so it’s a win-win if you plan on staying with AT&T.

I really hope you’re not in business for yourself. That place would hemorrhage money.
 

DipDog3

macrumors 65816
Sep 20, 2002
1,190
691
Wait... you want AT&T to GIVE you a free iPhone X without guaranteeing they get your business for at least 24 months?

The 30 months of bill credits won’t start for 2-3 months, so it’s more like a 33 month commitment.

“AT&T” said:
To get all credits, free device service must remain active and on agmt for entire term. If you cancel service, upgrade or pay up/off agmt early your credits may cease.

Just be aware, you are stuck with both iPhone Xs on both lines until March 2021. If you pay it off, upgrade to the new iPhone, break it and get a new one, your bills credits will stop.
 
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deeddawg

macrumors G4
Jun 14, 2010
11,384
5,371
US
Meh. I don't need a new line. I have all the lines we need in my family.
[doublepost=1529190129][/doublepost]
The 30 months of bill credits won’t start for 2-3 months, so it’s more like a 33 month commitment.

I haven't looked. Does something say it works different from prior promos where the credits backfill to day zero when they start in a couple months? Thats what it's been before.
[doublepost=1529190168][/doublepost]
False! Usually the credits kick in first bill cycle. And they retroactively put the credits on your bill for any they miss.
This is the internet. folks can spout off whatever the heck they want without actually knowing what they're talking about.
 

Statusnone88

macrumors 68000
Jun 19, 2010
1,560
801
This is the internet. folks can spout off whatever the heck they want without actually knowing what they're talking about.

So true brother. You’d think people would be a little more learned before spewing **** out of their figurative mouth about things they don’t know.

But, like you said, it’s the internet. Actually, people pretty much do the same in person now a days.
 
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