I work for at&t... This coming Friday will be my last day in a retail store because I'm SO sick of idiots like you. A $36 upgrade fee is charged because of the following reasons:
- Some customers literally come in every week to change their plan. That takes time for sales reps, who could be selling more products or services. Customers change rate plans in the middle of billing cycles, receive a pro-rated bill, get pissed off and don't listen to the explanation, and revert back to the original rate plan (hastily ignoring the fact that going back will result in pro-rating.) Then, a new bill comes, and the cycle repeats.
- At my store, at least 20 SIM cards are given out daily. They are not free to at&t, but they are free to customers with an active account. Some customers literally come in every week to get a new SIM card. They lose them, chew on them during class (not kidding), let their kids play with the phone (which means the SIM gets lost), people lose their phones, people buy used iPhone 4's which requires a smaller SIM than a ****** feature phone, etc.
- People try to rent phones. They get a Galaxy S4 because it's been shoved in their face that they need one... We say "how long have you had your iPhone? You'll hate it." (The opposite holds true, but not as strongly. 90%+ iPhone users hate Android once they've tried it, less than half of Android users hate iPhone once they've tried it.) We tell customers of the restocking fee of $35 and the 14 day trial period, there is a bright T-Mobile pink restocking fee sticker on the box, and the back of the receipt, again, shows this. They throw a tantrum like a three year old and refuse to pay it.
There are many, many reasons upgrade fees are charged, but mostly it comes back to the stupid stunts that customers try to pull every day.
And, to contrast the many reasons upgrade fees are charged, there is only ONE reason a customer should ever visit a carrier's retail location. To try out a phone before it is purchased. Everything, EVERY SINGLE THING customers come into my store for could be done online, over the phone, or at Best Buy, Walmart, or Amazon for far cheaper. But, people are needy, ignorant, and lazy.
So just pay your upgrade fee and shut the hell up, you ignorant wretch
Wow, and we all wonder why AT&T customer service is so bad
These problems seem to be bothering you personally. You don't own AT&T, do you? It's a job.
If this is your view of customers then it's a good thing you are leaving your job.