As you know, I ditched my AT&TT GF-UDP for T-Mo's high speed UDP under their Simple Choice plans. I definitely had better data coverage with AT&T. But then again... I remember when AT&T didn't have the greatest coverage either. I used to carry a Verizon Mifi device when AT&T sucked in locations. AT&TT got a lot better to where I could cancel my Verizon Mifi data plan. T-Mo isn't as good as AT&T in some locations, but it doesn't suck. Hoping it will get better in the future... like how AT&T turned things around. It can't get any worse.... right? My Data usage hasn't changed after I switched from AT&T to T-Mo. Lately averaging 50-60gb/mo. I don't think I would mind the AT&T UDP price increases.... but if it starts to get comparable to other providers, minus being able to tether, then it may irritate me a little. I don't tether much, but nice to know I have 14gb/mo if I need it... and without having to install a JB tethering tweak.😉