I think AT&T should still have more flexibility with the texting plans. Its just a perfect way for them to suck up some more money.
Once again, AT$T is all about the money. They aren't simplifying things. They are trying to generate more money.
They probably noticed a lot of people just opting for the 200 text/$5 plans and wanted to try to generate more revenue from newer customers who really don't need more than 200 text per month.
Case in point. Both my sister and brother in laws have famiy plans. They don't text much. Maybe 25-50 text per line each month. Really ATT and other carriers already force their hands by jacking up the per text rates that they were forced to go on a basic text plan of $5.
So they have 2 lines each. They just put the basic $5/200 text per line. Total cost for them for 2 lines is $10.
Now a new customer (who fits the same profile as my sister and brother in law) will be forced to get $10/1000 text per line. This means $20 in texting plans for 2 lines for new customers when these customers won't really need any thing more than 200 text.
This way, ATT just double their revenue in texting by forcing people to buy more texts than they really need.
If ATT were consumer friendly, they would offer 500 text/$5 and than 1000 text/$10.
But it's a business and they want to make money.
"Simplifying texting plans" is a bogus marketing strategy by ATT. More like jacking up texting rates.