It does not cost them < $100 to produce. It costs them that to build. They have spent millions on R&D, and are still spending millions more. You do want to see a new iPhone next year, don't you? The 30% profit from the App Store is not free, either. Hosting and distributing all those apps will heavily tax their infrastructure; this is why they discourage free apps. Free apps aren't free for Apple.
I'm not saying that Apple isn't making a killing, but you're oversimplifying the cashflow involved.
I said they would turn a profit around $200 a unit, which I still believe to be true. The studies released this week said it costs about $100 just to produce the hardware. I figure you should put another $40 to R&D, and the $60 towards retail costs, shipping and ads.
I know very well it costs millions for research and development, I'm involved in enough Engineering Products to see how quickly that cost can run up. But keep in mind this is something they want to sell MILLIONS of.
If they sell 10 million iPhones, that would give them $400,000,000 towards R&D. I highly doubt they spent
THAT much. Especially since this is just using a Mac OS X framework (once again, long paid for...)
I agree that there is a cost for running the App store...but..it probably runs more around 5-10%. Keep in mind this is just going to use iTunes, so a lot of the hardwork for apple has long been done and paid for here.
I know apple is going to charge as much as possible...it's the American Way, and I would probably do the same too if I were Steve Jobs....but from a consumer standpoint... it kind of sucks.
Personally I was willing to fork out < $500 for an iPhone, but instead I'll just stick with my blackjack. No big deal. But that's $500 less dollars apple will see from me. If enough people in my boat feel the same way (and this ends up effecting apple's bottom line) then obviously they will lower the price.