Agree with you 100% here, and I'm somewhat disappointed in Apple for not doing this. Their stance is the only thing that is going to stop iPhone being a major winner. I also don't fully understand how tying the phone to one network actually improves the user experience, so I can only assume its partly greed from Apple in wanting the extra revenue.
However, assuming Apple take maybe $5 per month on each contract, surely their figures would be better if they simply introduced an updated model each year (ala iPod). People with 2 year contracts I guess are less likely to buy the new one every year.
Not picking on Chill, at all, who merely echos common dissatisfactions with Apple, AT&T and the iPhone. His post just happened to prompt me to chime in with my typical useless ¢2.
I think we all might be looking at this whole iPhone, one carrier, locked, unlocked business through too powerful a microscope. Let's all try and take a step back and see this from a less immediate/reactionary perspective. Approach this with a "bigger picture" mentality. Because, at first glance, it
does seem odd Apple would pair with one service provider, offer a full-priced yet locked phone, etc., etc.
But on second glance, maybe not.
Can we agree on the following two statements?
1. Apple loves control.
2. Apple is extremely patient and does not get involved in businesses where they have no experience.
If so, I have a less discussed concept I think may warrant some pondering.
I'm guessing that Apple paired with one large US carrier mainly for
research, plain & simple. Having practically zero experience in mobile communications, they are (basically) learning what (and how) a major US service provider (in this case AT&T) does right and what (and how) they do wrong. Apple will then take what they learn from this whole experience and in about (what?) 2 years (?), be in position to
also act as service provider - ensuring total control over the end user's experience. Something that wreaks Apple and was surely their intent all along.
In the meantime, they will happily continue to charge $600 to customers for the right to (basically) beta test easily the best all-in-one 'phone-ish' device on the market. All while honing their game, so to speak.
So, while the total experience is not yet 100% Apple certified, I think they are well aware of this perception, but patient & smart enough to remain focused on their ultimate goal(s). Which is taking shape right under our noses.
So while
today Apple's actions may seem odd, could it not be they have a bigger picture in mind: that their actions are part of a plan to ensure a better iPhone/Apple/Mac user experience in the future?
Thoughts?