I agree with most of your post about people's reactions, but I do feel that the data prices are way too high here in the states compared to other countries.
I don't understand your comments on this matter. You say this is what companies do, but clearly you are a consumer. Unless you work for one of these companies, why would you be OK with prices NOT coming down? Do you work for one of these companies?
If I may step in on this one...
Spectrum (e.g.: licensing), towers, asset management (e.g.: land or real estate upon which towers sit), leasing, etc. are all *sunk costs* for the telcos. That is, these are required expenses that are sometimes one-time costs and sometimes ongoing, all of which sit on the Expense-side of the balance sheet.
Revenues reside on the other side of the balance sheet. Landlines no longer make money for the telcos, because enough individuals have ceased landline use to where this is, in some cases, becoming less of a revenue and more of an expensive for the telcos.
Given the current environment, where are telcos making money? Through wireless access. In order to make up for the above-mentioned sunk costs and other ongoing costs, they have to make more in revenues and, whatever they can get above the expenses, which would be considered profit.
Companies like AT&T here in the US were the first to get the iPhone. This device was such a staggeringly huge success that, within 3 years -- three years -- AT&T found themselves temporarily beyond the ability to handle 2G/3G usage with their then-current sunk costs/expenses. *They had to ramp up like mad* just to *keep up,* much less progress beyond current technology.
This is all an incredibly expensive endeavor, and if you ever get a chance to see the general expenses incurred in terms of garnering spectrum licenses, cell towers, and all the rest of the assets and costs that require massive expenses, you'll understand why T, VZ and most other telcos are, relatively speaking, *massively* in debt.
So, they (the telcos) have to take a look at their balance sheet and figure out the best way to cover *all* costs (including said debt servicing for all the fancy, schmancy new 4G/LTE equipment they *just* bought, relatively speaking) *and* be able to make enough of a profit for *new* investments (such as whatever's next to come down the pike, or maybe for dividends for we investors, etc.) in order to be able to stay in business.
The result are the plans we're seeing today.
Remember way back when (maybe all of 10 years ago?) when you couldn't "roll over" your *voice* minutes, and then Cingular (at the time) got the idea that they could be kept for a certain period of time? I think one day data will do the same thing.
The point is that newer technologies make older technologies obsolete, which frees up expenses for other expenses (!), and, over time, as the market changes what it wants in terms of technology, the technology providers ultimately adjust.