Now you can break through your data plan in 10 minutes. Yay us!
now blow through your data caps in half the time!
Because do you watch more movies now that Comcast increased their standard speeds?
The quantity of content doesn't increase with the increase in speed, it simply means that now you don't have to wait as long for it to download to your device. Less time buffering and more time actually watching.
It also means less battery usage in many cases. If I can send your 10MB file in 1/2 the time, now your phone spends 50% less time transmitting which means a savings in battery use.
Usage doesn't generally increase due to increases in broadband speeds. The biggest impact on our usage is more due to the type of content. Higher quality video takes more bandwidth and multi-media heavy websites that have become commonplace are the big reasons for the increase in bandwidth, not simply faster internet speeds.
Do faster internet speeds enable more rich websites and content? Sure. But speed alone isn't the reason for increased bandwidth consumption. You aren't suddenly browsing 100x more websites now that your speeds have increased 100x.