Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
AT&T the only way to compete is to follow Verizon Wireless and vice versa. Isn't competition grand, when they do the same thing?

I expect AT&T will up my grandfathered unlimited data to $20 just because that's what Verizon is doing sometime this year.
 
You're better off buying a used unlocked iPhone and getting service through a low-cost MVNO. I pay $27/mo including taxes for my iPhone plan through Consumer Cellular, and my iPhone is a gently used iPhone 5S which I paid half the price than getting a brand new one.

I like this idea. You save more over going with the parent carrier and paying for new devices will still getting similar levels of support and coverage.
 
I have an unlimited data plan but I've just bought my phone outright for the last two years. So unlimited data customers will still be able to keep their data plans even with two-year contracts ending.

But the price you are paying for that unlimited plan has included interest amounts for subsidizing a phone. Your plan hides the cost. It doesn't matter if you pay outright or 'finance' the phone. Your getting stung and don't even know it. You think it's in the cost of the phone but it's the plan.
 
I've stayed on 2-yr contracts because they have been cheaper for me than buying the iPhone for full-price.

The iPhone costs $650 retail (plus tax).
I could always sell the iPhone for about $200 at the end of the 2 year contact.
Subsidy was $450.

So doing the math, I was always breaking even after 2 years. In other words I have been getting free iPhone upgrades for the last 6 years. Coupled with Unlimited data and it was a sweet deal.

If the 2 year contracts were soo overpriced, AT&T would be making a huge profit from it and would keep them. The fact that they are getting rid of them shows that they were actually too good a value for the consumer.
That's not how that works. When you get the subsidy, your plan increases also. NEXT plans are cheaper for the same services. Did you really think AT&T was just giving the phones away and the NEXT plans were comparably a huge ripoff? It ends up being pretty close to the same cost over the course of 2 years.
 
  • Like
Reactions: Sea Bass
It's difficult to understand where the carriers' heads are at. On the one hand they've been saying for years they want to eliminate phone subsidies but then on the other they offer deals like the current BOGO offer from AT&T that provides $650 of phone subsidy when activating another line.
 
The "subsidy" was baked into the cost of the data plan. You were paying AT&T back, and then some. If you were on an MVNO you'd easily pay half of the monthly cost and save yourself hundreds of $$ over a two-year period.

i'm on a family plan. my line costs 10 plus 15 dollars of data. even if i was overpaying 15 dollars for data with my contract, that's still cheaper than paying for the full price of the phone.
 
  • Like
Reactions: jamesnajera
Um no. You are wrong. I am on a grandfathered unlimited plan and I recently got a message from AT&T that I could save money by switching to AT&T NEXT. When I used their comparison tool I got the following:
View attachment 607958

So for $10 more per month I can have a data cap. No thank you.


I have the exact same plan. 2 devices, $160/month - grandfathered unlimited data (not really unlimited though - if you get throttled, its pretty much useless). I have gotten new iPhones every release without paying after my trade in. They tried to push me to Next last time (about 9 months ago). ATT rep actually lied and told me they weren't allowed to sell contracted plans. I pretty much told him the simple fact that ATT wants me to leave my plan for Next is reason enough for me to not do it.
 
I think there's a 99 percent chance of that happening.
I have an unlimited data plan but I've just bought my phone outright for the last two years. So unlimited data customers will still be able to keep their data plans even with two-year contracts ending.

That's the big question. We all know that AT&T would like to have all of their customers on current plans and all of their moves so far are pointing in the direction of eliminating unlimited/grandfathered plans.
 
I'm not sure why this is viewed as a bad thing. Literally for like 90% of people this Id a cheaper option anyway. I mean on Verizon you pay the taxes on the devices up front, then the full retail cost, divided by 24 monthly payments BUT for each month you stay with them you get a $20 credit. ($25 or $15 on the older plans). So...

iPhone 6S 16GB - Full Retail $649.99

2 yr contract - $199.99 + approx $21 in taxes + $40 upgrade fee = $261

Device Payment/Next - $45.49 for taxes up front + 7.08 for 24 months = $215.41
 
  • Like
Reactions: Sea Bass
This is good.

The only difference here is that people can look at their phone bill and understand what they're paying for their phone.

The only way to justify the old subsidized method is if you think providing customers with LESS information is a good thing.

I don't see how anyone can make that argument.

EDIT: Also, remember how the subsidized method forced you to upgrade every 2 years or basically "waste" money?

That sucked for people like my mother who only wanted to upgrade every 4 years. Now, when her phone is paid off, she stops paying for it. What a concept!
 
I pay $30/mo ($35 soon) for unlimited data and because of subsidies I haven't paid for an iPhone since the original. I have had every model on launch day. I've calculated the math over the years and compared it to all of AT&T's new plan options as they have rolled them out. With the amount of data I go through on average; roughly 15 GB/mo for the last few years, I have saved an incredible amount of money. Not to mention every other year when I received a subsidized phone I actually make a profit by selling my current one. Generally making enough to pay full price for next years model after again selling my current one...and still retaining a little profit.

TLDR; Unlimited plans and 2 year contracts=free phones and cheap date. I've done the math.
You're doing the math wrong because you're comparing AT&T to AT&T. Next time compare AT&T to other MVNOs and see how the math works out.
 
The price of smartphones will eventually begin to slide southward or fewer people will be able to afford them :rolleyes:

I wish... instead, the future is now... you'll only be able to lease them on a pay-per-month plan. That'll be the only way people will be able to afford them and it is the way that a lot of people afford them now ("them" being the latest and greatest). Personally, if I'm forced off of contract, it'll force me to shop around and I'll also have zero qualms about upgrading my device annually and selling my old one off.
 
You haven't. The subsidy was just baked into your contract fee. If you use the no-contract plans, you get a $15-$25 discount per month depending on the data volume (saving $360 or $600 over 2 years compared to the contract).
It really depends on your circumstances. For some people the mobile share plans are more expensive than the old contracts, for others less. They tend to favor family plans with high data volumes.

Personally I'm glad that the days of lock-in contracts are coming to an end. I prefer the flexibility and transparency of the contract-free plans.

You can get around that. Just keep two lines out of contract. Use tablet lines @10 a month to buy subsidized iphones on. Although it sounds like that could be coming to an end if Verizon starts doing the same thing.

If they come to an end, then so do my annual iphone upgrades at no cost which isn't really a big deal anymore since I'm seriously not caring as much about new phones each year. One thing I won't do is get on any of verizon's device payment plans.
 
Verizon's non-contract prices are a huge ripoff. If you want to do a real comparison, take a look at any MVNO, like Consumer Cellular or PagePlus and see how much you'd be saving over a two year period. It would be hundreds of $$.
Yep. If I'm forced off of contract and it becomes a downgrade for my personal finances, I'll be shopping around.
 
So this, on top of the unlimited data plan price increase. :cool: I'll have a 'get out of jail free' card for my ETF after the price increase. Looks like I may be taking advantage of it

That's right. I forgot about that.
So when they raise our unlimited data plans in February by $5 we can leave without an ETF right? I'm excited. I get to leave a year earlier:D
 
i'm on a family plan. my line costs 10 plus 15 dollars of data. even if i was overpaying 15 dollars for data with my contract, that's still cheaper than paying for the full price of the phone.


This sucks. Our unlimited AT&T plan with 2 iPhones costs us $115 including taxes and FAN discount. The $200 x 2 every 2 years to upgrade iPhones has been offset everytime by reselling our old iPhones. The activation fee has been waived after doing a quick chat with AT&T. Basically we are getting 2 new iPhones for free every 2 years for the cost of $115 a month. Now I have to pay $650x2 - $400(for selling old iPhones) every two years(if I choose to upgrade). That equates to about a $37 price increase every month.

I think the net effect will be that people keep their iPhones much longer which will crimp Apple's growth and profits.
 
You and I are in the same boat. I feel like I only had to pay for the very first iPhone and keep breaking even after selling my phone every year.

Att is definitely hip to this hence why no more two year contracts...
The flaw is that you assume the service price just reflects service. I have been saving 50/month the last 3 years on a MVNO for better service. That is a savings of 1800 for 3 years and I am am not forced to upgrade and sell my phone to keep realizing perceived savings...
 
There were never any "subsidies", everyone were paying for their phone. It was merely a payment plan for the phone linked to your service plan. I always hated the term subsidy, because it made no sense at all considering what it was.

With Apple doing the lending now, the phone companies are now out of that business,

Was it though? After 24 months, the cost of your plan doesn't decrease with any carrier, IIRC. So either it really is subsidized, or they just jack up the cost of what they itemize to be data or minutes or texts on your bill which would be fradulent if part of those expenses are actually a device installment that never gets removed after 24 months.

The way I see it, I buy a device on subsidy for $300 and a 2 year contract, then in two years I sell the device for around that price, sign another contract, and effectively pay nothing for the phone. But according to this ATT change, I'll pay full price for the phone, and then probably still only be able to sell it for $300 two years later, so the phone upgrades definitely hit your wallet harder. And all the while I'm pretty sure the price of the plan will be the same in either case, since nothing in the current plan is broken out as a device installment, meaning there's nothing in the bill for them to reduce/eliminate once you start buying phones at full price.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.