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The "subsidy" was baked into the cost of the data plan. You were paying AT&T back, and then some. If you were on an MVNO you'd easily pay half of the monthly cost and save yourself hundreds of $$ over a two-year period.
All mobile value plans are more expensive than what I currently pay for UDP and subsidy. Contracts are more expensive for some people, but not for everyone.
 
But the price you are paying for that unlimited plan has included interest amounts for subsidizing a phone. Your plan hides the cost. It doesn't matter if you pay outright or 'finance' the phone. Your getting stung and don't even know it. You think it's in the cost of the phone but it's the plan.
And that would make perfect sense if the unsubsidized plans were cheaper than the subsidized ones for your usage, but in many cases they aren't (see post above). And even if they ARE cheaper, it might not be enough to overcome the upfront subsidy received. I ran the numbers when we upgraded to two iPhone 6es a year ago and it was cheaper to stay with the subsidized phones/contract plans vs buying a phone outright or on Next with the discounted Mobile Share plans. $450 per line in subsidies is a pretty substantial amount.

I can probably find the spreadsheet where I calculated it all, but I recall the savings for renewing under a contract was around $150 per line over two years. In fact, I even found it was cheaper at all points in the contract. If we decided to switch to T-Mobile two months after renewing, paying the ETF would have STILL been cheaper than unsubsidized/Next. The only way it would have been cheaper is if we planned to keep our phones longer than 2 years, which we did not.

I went into the above fully expecting to not renew any contracts, but it just didn't make financial sense. We are planning to bail when they up the Unlimited data plan cost, though, given it voids the ETFs and are generally unhappy with AT&T.
 
What about corporate discounts? My wife and I have stayed on contracts because it's $25 /MO cheaper than any Next plan. By being forced to a Next plan our bill will increase by at least that much. Not thrilled.
 
Yea, they do. At least Consumer Cellular does. Hotspots are enabled for free, it just uses your data like anything else.

I'm not talking about using another device for that. Currently if I need net access for my wifi iPad in an area that doesn't have wifi, I just use the phone as the router. I'm not aware of any MVNO that offers that.
 
But the price you are paying for that unlimited plan has included interest amounts for subsidizing a phone. Your plan hides the cost. It doesn't matter if you pay outright or 'finance' the phone. Your getting stung and don't even know it. You think it's in the cost of the phone but it's the plan.

My iPhone 6s Plus was purchased outright. My cell phone plan with unlimited data and messages added on is $86.32 per month.

AT&T's 5GB data plan would cost me $75 per month, so I'd be giving up unlimited data to save $10 ($15 when prices go up). For now, the option to use unlimited data when I need it feels worth the extra money, but I'm definitely on the fence about it. I can't use the hotspot feature, which sucks.

Swapping out unlimited data for 5GB of data doesn't feel worthwhile. If I were going to select the 15GB data plan, I'd have to pay $115, so I'd be shelling out more money. I'm not overpaying by much.
 
There were never any "subsidies", everyone were paying for their phone. It was merely a payment plan for the phone linked to your service plan. I always hated the term subsidy, because it made no sense at all considering what it was.

With Apple doing the lending now, the phone companies are now out of that business,
Yeah I always hated that term. The majority of people don't buy a car outright but no one refers to cars as subsidized.
 
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Um no. You are wrong. I am on a grandfathered unlimited plan and I recently got a message from AT&T that I could save money by switching to AT&T NEXT. When I used their comparison tool I got the following:
View attachment 607958

So for $10 more per month I can have a data cap. No thank you.
and hotspot, and unlimited minutes, and unlimited texting and data rollover. Not sure why you care about data caps honestly
 
So if I am on month-to-month with unlimited data ($77 a month is what I pay), can I use my upgrade and renew a 2-year agreement before January 8th to get an iPhone 6S for the $199 price?
 
What? Of course not. You get a discount per line on NEXT.

That would be insane otherwise.

I was talking about if you buy the phone full priced, not on NEXT.

Pretty sure the price of your plan on a 2 year contract is the same as what it will be if you buy the phone outright, meaning you are now footing the bill for the entire device, whereas AT&T was effectively paying for your phone on a 2 year contract when you consider you could sell the phone two years later for about the same price as a new subsidized phone when signing a new contract.
 
Yeah I always hated that term. The majority of people don't buy a car outright but no one refers to cars as subsidized.
Probably because cars aren't subsidized. You take out a loan and agree to pay the full amount.

For a phone, AT&T paid Apple $450 for you, leaving you to pay the remainder. In exchange for that upfront subsidy, you agreed to remain an AT&T customer for some period of time.

You could try to frame it like you took out a loan from AT&T, but it's really the fact that AT&T is a third party covering part of the cost of the device that makes it a subsidy.

In graph form:

Car: Manufacturer -> Third party -> you
vs
Phone: Manufacturer -> Third party + you
 
I think this will finally push me off of my current AT&T plan.

I've been keeping a grandfathered unlimited plan with a corp discount for $72 a month or so.

I JUST renewed my 2 year contract, because I was still able to get the phone subsidy of roughly $450.

When looking at other plans, it just didn't make sense to change, because my $72 was really $72 - ($450/24) = $53 per month. Additionally, I was even able to get a few $100 account credits for "retention". My 5s was completely free for that reason.

Some people don't think you need to upgrade a phone every 2 years, but I do, and here's why:
(a) Battery life goes to crap after 2-3 years
(b) Mobile cpu's are exploding in power - the 6s cpu compared to the 6 cpu, for example, was 70-80% faster
(c) I work in tech, and usually need to test on the latest devices

I'm rarely using my full 5gb of "unlimited", but my usage has been creeping up, and any other plan was still around $50 for 5gb.

Without the $450 subsidy though, there's absolutely no point to stay on an individual plan. I'll probably join a family plan with my mom/brother/sister and try to get my rate down to $40/month or so.

The NEXT plan is an absolute scam, because not only is the discount negligible (maybe $100 off the phone vs $450), but you also don't get to resell you for (usually $200-$250) - you have to trade it in.

The real pain point for me next time around will be paying the $750+tax for a new iPhone. I will probably try to keep my 6s for 3 years given the new state of things. As Androids get more powerful, it may ultimately push me to a $300-$400 android model like the Nexus 5x currently. I strongly prefer iOS, though.
 
I have unlimited minutes and texting and hotspots on my current plan. The only thing I don't have is data rollover because I'm on unlimited. Try again?

That wasn't evident from your post now was it?

Additionally, I was on the udp long ago and I don't remember them offering unlimited. I recall having set of amount of minutes (i.e. 1500 min, etc), some set amount of texts, etc.

Additionally, I remember hotspot being a feature to try and get people off udp.

Sorry if I am a skeptic of your claims from what I understand from the history associated with udp
 
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So if I am on month-to-month with unlimited data ($77 a month is what I pay), can I use my upgrade and renew a 2-year agreement before January 8th to get an iPhone 6S for the $199 price?

Yep, it makes complete sense to do it otherwise you are essentially giving AT&T approximately $18.75 a month ($450/24).
 
I feel sorry for these people since they are way overpaying for their plan.

Not true in all cases. I put all the current plans from AT&T, Verizon, and T-Mobile into an excel spreadsheet next to my grandfathered unlimited plan with 2-year contract. The 2-year contract was cheaper than all of the alternatives, even with AT&T's recent price increase to the unlimited plan.

All of the current plans are geared toward unlimited calls and SMS, while charging based on data use. This is the exact opposite of what I need. My grandfathered plan is geared toward unlimited data, while charging for calls and SMS. Obviously any user with heavy data and light calling/SMS is better off on the older plan.
 
This sucks. Our unlimited AT&T plan with 2 iPhones costs us $115 including taxes and FAN discount. The $200 x 2 every 2 years to upgrade iPhones has been offset everytime by reselling our old iPhones. The activation fee has been waived after doing a quick chat with AT&T. Basically we are getting 2 new iPhones for free every 2 years for the cost of $115 a month. Now I have to pay $650x2 - $400(for selling old iPhones) every two years(if I choose to upgrade). That equates to about a $37 price increase every month.

I think the net effect will be that people keep their iPhones much longer which will crimp Apple's growth and profits.

I wonder if Apple will reduce the full prices of their iPhones to look better at the iPhone 7 introduction. They can no longer use the $199, 299 and 399 "bait" pricing and I think the $649, 749 and 849 pricing won't look that great in comparison. Sure, they could list all of the carrier installment plans, but that would look somewhat convoluted.
 
Yep, it makes complete sense to do it otherwise you are essentially giving AT&T approximately $18.75 a month ($450/24).
awesome man thanks, i hear its easier to do everything online, instead of risking going to the att store and messing up your udp
 
So if I am on month-to-month with unlimited data ($77 a month is what I pay), can I use my upgrade and renew a 2-year agreement before January 8th to get an iPhone 6S for the $199 price?
There's a good chance you'll be able to do that, and then switch to another carrier ETF-free due to the Unlimited data price increase coming in February. Anyone off-contract and thinking about switching carriers in the near future should likely be considering renewing their contract for a new phone ASAP.
 
I wonder if Apple will reduce the full prices of their iPhones to look better at the iPhone 7 introduction. They can no longer use the $199, 299 and 399 "bait" pricing and I think the $649, 749 and 849 pricing won't look that great in comparison. Sure, they could list all of the carrier installment plans, but that would look somewhat convoluted.

Are you kidding? Of course they can still use that price. Virtually everyone with leases and payment plans lists either the monthly or the down payment price, not the total price.
 
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