Must Subsidize to fight unlockers
AS I've opined several times before, Apple must switch to a subsidized model. The flaw in their original model is that Steve did not anticipate the ease with which his iphone could be unlocked by hackers. Once unlocked, the phone can be exported. That's probably already happened 3 million times... Apple and ATT aren't talking. That is a Huge revenue hit to Apple, and a huge disincentive for new carriers to sign over their revenue stream in exchange for exclusive iphone service contracts.
For the future, Apple and its carriers now realize that any programmable device can be unlocked, and the only way to get that 2 yr revenue stream is to charge MORE up front and give a rebate in exchange for a lock-in.
I look for the Edge version to continue to be offered at the same price. 3G will cost $599 or more, but EVERY iphone version will offer a $200 rebate in exchange for a long service agreement with any carrier participating with Apple. (ATT, Rogers, etc). So, if you're willing to sign a service agreement, you'll get edge for as little as $199 and 3g for as little as $399.