This isn't about customer benefit or transparency or even ending confusion in pricing. This is about what every company (not just cell companies) wants, PROFIT. This change increases their profit margin.
And in comparison to their old $30 for 2GB plans, Mobile Date Share is a MUCH Better deal and maybe even cheaper depending on how many phone you used to have on the plan and what plan you had.
However, for many of us on Unlimited data, even with multiple phones, this is a worse deal.
For example my plan.
I have 2 iPhones.
iPhone 1 - 600 min plan for $60, unlimited Family Texting for $30 and unlimited Data for $30. So that is $120 (with $5 increase, $125)
iPhone 2 - Family plan fee $10, 2GB data plan $30. So that is $40
Combined bill - $165 before taxes and fees. Now I have a FAN account that puts a discount on everything. My actual bill is $134 with taxes, this will rise to $140 with the $5 increase.
I buy a phone every year, so 2 iPhone for every 2 year contract.
$300 + $300 = $600
$3,360 2 yrs of plan + $600 of iPhones = $3,960
Now lets switch to a NEXT and mobile data share plan.
My normal usage on my phone is about 20GB a month (it was about 8GB, until they lifted the throttle cap)
My wife phones was about 500MB of her 2GB (stay at home mom)
So we need about 20.5GB so that would be the 20GB plan and I pay more attention to my usage (download apps only on wifi, podcasts, etc), $140 a month, my FAN discount on that is about $112 month.
Now add 2 phones on on Next fees, $30 a month
so $140 + $30 = $170 month. (note this doesn't include taxes/fees, my before cost does)
Now the actual cost of 2 iPhones every 2 years, $750 x2 = $1500
so $170 x 24 = $4,080 + $1500 = $5,580
$5,580 - $3,960 = $1,620 increase
Even if I drop to the $100 plan, $80+$30 = $110 x 24 = $2,640 +$1500 = $4,140
So please stop saying this is a good change that will make stuff cheaper.