There are actually better points to buy than others if you have options (an older machine that still can get the job done, in other words). Not all upgrade years are created equal, and if you plan to keep your machine for 3-4 years (that's my limit usually) you can indeed weigh the options.
So we know about Haswell already; much better power consumption at near-idle, mild performance increase at same clock speeds. Not much impact on power consumption at load, but the average user doesn't spent much time at full CPU load.
This refresh will likely not come with IGZO or any other "major" upgrades to the rMBP (I'd be happy to be wrong, but IGZO is a big stretch for this year when Apple hasn't even used it in any small-form products).
Broadwell aims to provide a 30% across the board power consumption decrease. This means 30% longer battery life at 100% CPU load. That's actually kind of a big deal, at least for a certain set of users. It either means better battery life for power users or options for higher performing CPUs with similar battery life. The iGPU is also expected to be another significant jump over the HD 5200.
I'd say IGZO becomes very possible at this point as well (remember that we're talking about at least Q3 2014, probably fall again to be realistic).
There'a also interesting stuff on the horizon for NVidia next year, though it's unclear if Apple is planning to use a dGPU option going forward or not.
I can't factually say that one of the two upgrades is going to be more significant, but if I had to guess I'd say it's Broadwell, simply because it's possible we'll see IGZO for another power consumption drop on top of the 30% from the CPU. For anyone who can tolerate skipping Haswell without it impacting their workflow, I'd say it could be a good call.
All of that said, I also agree that if you can afford it there's nothing better than a yearly upgrade funded by the sale of your old model. Different areas have different markets for the sale of used laptops, and some people may not be comfortable making this transaction (using Craigslist, etc), but in general it's possible to make a yearly laptop upgrade financially reasonable.
(Edit) Disclaimer: I'm intending to buy a 13" rMBP this year. I have a 2010 17" that I've held onto simply because you can't directy replace it, but I need something extremely portable for at least the next year. Haswell represents a solid potential upgrade for the 13" model (battery life, HD 4000 -> HD 5100 is a big jump). I'll probably be very seriously looking at swapping it for a 15" Broadwell this time next year.