AT&T's WarnerMedia is working on its own streaming service to compete with Netflix, Hulu, Disney, and others, the company
announced today.
According to AT&T, the upcoming streaming service is "another benefit" of the merger between AT&T and Time Warner. AT&T says it is committed to launching a "compelling and competitive product" that helps the company expand its reach.
AT&T's streaming service will include the WarnerMedia collection of films, television series, animation, documentaries, and more. The plan is to "create such a compelling product" that it will help distributors increase customer penetration and help AT&T reach additional customers.
AT&T already owns DirecTV and offers live streaming content through DirecTV Now, HBO Go, and HBO Now.
At the Vanity Fair New Establishment Summit on Wednesday, WarnerMedia CEO John Stankey said that HBO will be a "lead brand" in the new service. From
CNBC:Along with HBO, the service
will include content from Turner and Warner Bros.
According to Stankey, the new streaming service will feature a "compelling price point" when it launches in the fourth quarter of 2019.
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AT&T's WarnerMedia to Launch New Streaming Service in Fourth Quarter of 2019