And when is the last time you saw a PCI card, etc, from Apple that didn't have the Apple Tax (tm) applied to it? If you don't like what Apple is offering then don't buy. The fastest way to force a vendor to change their lineup and reduce pricing is to refuse to buy their products.
Umm.... that's the point of this thread, as well as "The Race to Dump the 4870 ROM" thread I quoted in my initial post.
I am NOT going to buy it. Perhaps you should read the thread a little more carefully before you post.