Before anyone flames me for this post as trolling or being anti-Apple . . . I've owned Apple since Apple II+. Currently own an Intel iMac and a PowerMacG4. I've been wanting to upgrade the G4 to an Intel Mac for over a year now, but Apple doesn't provide the machine I need/want. I was hoping they'd provide it with this update, but they didn't.
Could you have provided more clarity/specificity as to what you would have liked to see?
I think maybe the "letdown" in this update is not so much about the shiny new exterior, or the internal update or lack of update. It's how this update compares to the refresh that happened when Apple switched to Intel...
I'm worried Apple has found their niche where they can sell a premium device to a select market and make a profit, and are happy there.
Are you also worried that Ferrari will not mass produce machine-made cars instead of their hand-assembled $250,000 cars with custom-molded engines and hand stitched leather?
Ok... that's a slight exaggeration but here's my point: Apple is not and never was in the business of making cheap computers. I think the issue gets confusing because they have traditionally put some focus into the education market with price points better than their usual retail. However, let's be clear that Apple's presence in education owes a lot more to Steve Wozniak than it does Steve Jobs. It dates back to the Apple II... but Apple II wasn't a cheap computer, either. So, many schools (including mine) ended up buying the much cheaper (and illegitimately made) Franklin Ace.
As for Macintosh, Steve Wozniak has had very little if anything to do with that project, from the early 1980's to the present. It has always been a product category with a high price point. To wit, Jobs' initial design criteria for the Macintosh dictated that it should be more "like a Porsche"... With manufacturing processes like zero-draft molding and corner radius requirements defined down to the millimeter, they clearly were not just slapping boxes together on the cheap... nor are they still.
I submit to you that my school paid upwards of $10,000 for a Macintosh IIfx workstation back in the day, for their telecommunications lab.
I submit to you that the iMacs, even the newest ones, are emerging at some of the lowest introductory price points Apple has ever had for an all-in-one with monitor included... and the monitor that's included is the most advanced they've ever made.
I submit to you that the displays that Mac uses, which are SWOP-certified, are so expensive that pairing them with a cheap Dell or Compaq would produce a package more expensive than the newest line of iMacs (especially once you even out all the other features for an apples to, well, Apples comparison).
Apple's highest priority with Macintosh has always been industrial design... not low cost. The truth is that experiments like the mini have only confused this branding strategy and that I think is one of the reasons Apple seems to be distancing themselves from it.
Apple is a brand that is associated with high quality, industrial design... and it is from THERE where this sense of "status symbol" has emerged. Brands like Lexus are a different story... Lexus manufactured their credibility by slapping a different badge on what were essentially $55,000 Toyotas. Mercedes-Benz on the other hand built credibility over the past 100 years of car manufacturing... and then they blew their credibility by trying to make "economical" Benzes and by acquiring Chrysler... an association that didn't help them in form, substance, or brand psychology.
The idea of Apple as a "status symbol" didn't emerge simply out of cool marketing.. though Chiat/Day's genius certainly hasn't hurt their image. It comes because Apple makes cool stuff with great industrial design... and doing so isn't cheap. Can you imagine Dell making an iMac, the materials they'd use and the cheap assembly and the clunky form factors (picture a manual tension knob on the swivel joint of the display, and plastic everywhere).
But let's look at another issue... branding. In case you haven't noticed, for the past ten years at least if not more, Apple hasn't kept on lower models and reduced their price points while introducing newer models. To avoid product cannibalization (that is, the presence of one similarly-featured model eating into the sales of another), they're very careful about their product lines...
What happens almost every single time a product change comes along is this... the new products with feature upgrades entirely replace yesterday's model lineup at the same or slightly higher price points. Yesterday's models are not kept on at a reduced price... Check it out, you'll see this is nothing new for Apple. It's been their strategy since well before the Mac Mini came along.
Now, regarding the Mini... that's a different class of computer entirely... and it's a sort of experiment that I gather isn't a big winner for Apple. So be it. But within a product class, Apple keeps about 2-3 models and does exactly as I said... they bring in newer models with upgraded features/design at the same price points and take the old ones off the shelf entirely. Again, nothing new.
Granted, not everyone can afford an iMac... but it's not a utility like electricity, or a necessity like shelter. Computers are a luxury... mind you I'm not a neocon ultracapitalist and I don't defend the corporations that knowingly abuse the consumer. What I do advocate is consumer awareness, and part of that awareness includes understanding the difference between necessities and luxuries.
Not everyone can afford a Ferrari... but does that mean that Ferrari should start producing mediocre cars just so they can be affordable? What would then be the point? What would the Ferrari name then represent if it resigned itself to building cars that are mechanically no better than Ford? Let's be honest and say that the ulterior motive of a consumer urging Ferrari to do so is because the consumer wants to be able to say they own a Ferrari. Whether you're rich or middle-class or poor, that isn't a good reason.
Granted, you're seeing the issue a little differently. I don't think you're just desiring to own an Apple for the sake of owning an Apple. I think you believe that it is possible for Apple to make an appealing computer that is affordable to you. So what, though? Has Apple somehow wronged you because they chose to stick with a business model that has worked for them and produced a very high degree of confidence and satisfaction in their brand overall? Granted, Apple made a $1000 iMac... but regardless of size, it wasn't the same materials or specs.
Notwithstanding what's down the road... Consider the product cannibalization issue. Why is Apple eliminating anything smaller than a 17" iMac? One reason may be due to the fact that larger displays are getting cheaper. Another reason may be due to the fact that there are 17" portables out there.
This is a very important consideration because very soon, Apple is going to be putting tremendous focus on their portables... iPhone is the "toe in the water" experiment. It seems like a flagship for a new product category, but it isn't. Every time Apple goes into a new product category, they don't whip out their flagship concept after they've tested smaller concepts with lesser features on the market to gain feedback and insight into what that flagship should be.
In the case of the ultra-portables, there's lots of evidence they're creating a new class of sub-notebook computers with communications platforms of one kind or another... be it EDGE, Wi-Fi, HSDPA, WiMax, whatever. Under the new paradigm, the portables have the potential to cannibalize sales of the desktops, because people are using portables as their primary more and more... the exception is in the case of towers like Mac Pro because there's an expandability issue there that cannot be surpassed for certain necessary applications like video post-production.
However, outside of that professional application, there seems to be waning interest among the average consumer in expandable/upgradable computers because the cost of piecemeal upgrades is now substantially more expensive than simply waiting a year or two for an entirely refreshed product with advanced features all around.
With use of portables and use of mobile internet access growing like never before, products like iMac are now at greater risk of cross-cannibalization with laptops and other portables... so what I'm figuring is that there's actually a couple of things going on here:
1. Apple has given consumers a larger screen for the price of the 17".
2. Apple is avoiding cannibalization of the 17" Macbook Pro, which is especially risky since it's likely a 17" iMac in today's lineup could be used in place of a 17" Macbook Pro and at a much lower price which gives some people less incentive to look at the 17".
The second point is not a consideration so much from the consumer side, but both are considerations from the Apple side.
What isn't known and may be a possibility is that Apple may be gearing up to produce a 17" Mac that is neither a laptop nor a desktop.
To close on the original issue... If the purpose of your argument was driven by your desire to own an Apple (regardless of what you say, you don't absolutely NEED to own one), and the reasons for doing so involve at least some of the things that make Apple as desirable as they are... then if Apple starts making cheaper machines so they can be more affordable doesn't that largely negate one of the biggest reasons why anyone (you included) would want to own one in the first place?