Sarcasm in your post aside, if apple's stuff wasn't so expensive compared to the average mass market retailer I could swallow that pill.
There's no sarcasm. In addition I don't disagree with your point on price.
Yet the facts I stated are true. I used to enjoy looking forward to Apples exemplary quality & functionality. However as a result of the masterful efforts of Steve Jobs, his unique ability to create huge groups of cult like followers that will largely accept anything with baited breath, Apple operates in a near consequence free bubble.
Ad in the superb job done courting the press & developing shills like David Pogue & others, they been the benefactor of lots of positive press. This phenomenon has existed for years. The advantage to Apple has been immense.
Back in the day their products came very close to meeting the expectations set by Jobs. Yet as his marketing skills improved he began to make sky high claims with total abandon or sense of responsibility.
Being the ultimate salesman, the public bought it, they spent as much money as Apple commanded, and the juggernaut was born.
Now refined unlike any hype / marketing machine ever. It's only natural for Apple to test it's buyers again, just to see what they can get away with.
There is nothing highly complex about anodizing parts. Nor should we be seeing the signs of it rubbing off, so soon after it's application. The explanation reeks of common sense. Apple simply decided to use the thinnest application possible. That, instead of spending a few dollars more to apply a suitably durable amount.
