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Autodesk Brings Smoke to Mac for High-End Video Post-Production

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Autodesk today announced that it is set to begin shipping Smoke 2010 for Mac OS X, a brand-new version of the company's high-end video post-production software. The release marks the first of Autodesk's pro finishing tools to be developed as a native OS X application.
"The business of post-production is evolving. Post-production and broadcast facilities alike are seeking more affordable, integrated creative tools that can help them stand out from the crowd," said Stig Gruman, Autodesk vice president of digital entertainment. "Smoke 2010 on the Mac has been designed to help editors increase creative output, project quality and turnaround times. It brings production-proven finishing capabilities to the extremely talented community of artists already using the Mac in broadcast and post-production."

"Snow Leopard is the world's most advanced operating system, ideal for high performance applications like Smoke 2010," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "We're delighted that Autodesk is bringing its premier editorial finishing tool to creative professionals on the Mac."
Smoke 2010 for Mac is priced at $14,995, with an additional support, upgrade, and add-on program available for $1,995 per year.

Article Link: Autodesk Brings Smoke to Mac for High-End Video Post-Production
 

lord patton

macrumors 65816
Jun 6, 2005
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Will this run on my iMac G3?
 
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puckhead193

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May 25, 2004
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Will this run on my iMac G3?

no i think it might run on a powerbook g5...
but seriously... $15,000.... i could buy a somewhat decent car for that.
 
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MichaelThomas

macrumors member
Feb 3, 2007
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15K for Smoke and having it on the Mac you will find is actually pretty cheap... plus this news is a few weeks old now.
 
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moiety

macrumors member
Aug 13, 2008
70
13
Must be a slowwwwwww news day! ;)

Hardly. This is a big deal. It's an investment in the platform by a creative company with a lot of clout. Now if only they brought 3ds max to the Mac... That would be so awesome.
 
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MacFly123

macrumors 68020
Dec 25, 2006
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I'd appreciate AutoCAD for Mac more than this.

I think a lot of people would agree with you!

I haven't used Smoke, but first off I don't like the UI, and second they act like a right click and a new UI popping up from one app to another in FCS is some big deal as apposed to going from one screen to another in their app just because it is all technically one program lol. Nothing they showed off in their promo videos impressed me. It was just normal clicking, cutting, color correcting, and keying. They better show me something good in their PROMO video for 15X the price lol. :rolleyes: :eek:

I'm always open to things, but as of now I am very underwhelmed from what I have seen!
 
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mikeyrogers

macrumors member
Apr 27, 2004
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Santa Monica, CA
Hardly. This is a big deal. It's an investment in the platform by a creative company with a lot of clout. Now if only they brought 3ds max to the Mac... That would be so awesome.

Couldn't agree more. With all this talk of Autodesk abandoning the Mac platform because of how they treat Maya (which is still pretty poor -- still no 64-bit support in 2010?) it's great news that they're putting more R&D into the platform.
 
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maxfan1

macrumors newbie
Nov 10, 2009
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It costs so much because it's a good product. You'd have thought mac fans would understand that. All the cheap Windows applications are junk.
 
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Shookster

macrumors regular
Feb 16, 2009
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It costs so much because it has such a limited market but these high-end finishing systems tend to make their money back fairly quickly. $15K isn't much to a company.
 
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maxfan1

macrumors newbie
Nov 10, 2009
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You could buy a pretty damn nice car for that price!

er... no mac fan would buy any car that cheap. Mac fans care about quality and prestige. BMW and Mercs are the way to go and no way you will be able to get one for as cheap as 15k. All the cars at 15k are cheap junk.
 
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pfealey

macrumors member
Aug 27, 2009
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er... no mac fan would buy any car that cheap. Mac fans care about quality and prestige. BMW and Mercs are the way to go and no way you will be able to get one for as cheap as 15k. All the cars at 15k are cheap junk.

My Car's over "15k" and it's not a BMW or Merc. Nor when I chose it did I think that the choice of computer I made would in any way affect the choice of car.

2 tools, for 2 very different jobs; and 1 big tool to think the two are connected.
 
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maxfan1

macrumors newbie
Nov 10, 2009
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My Car's over "15k" and it's not a BMW or Merc. Nor when I chose it did I think that the choice of computer I made would in any way affect the choice of car.

2 tools, for 2 very different jobs; and 1 big tool to think the two are connected.

It's clear that people who care about quality will buy a mac an and expensive car. No cheap junk like Honda or Kia. Of course they are connected.
 
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maxfan1

macrumors newbie
Nov 10, 2009
25
0
Find me a car with an engine as reliable as a V-TEC (Honda) and a guarantee as long as 7 years (Kia)... :rolleyes:

And that's why they reguluarly come on top of customer sat surveys. NOT.

Just like Mac, brands like BMW and MERC top these surveys. Always. The extra premium is worth it, but I am sure mac owners know this already.
 
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daxomni

macrumors 6502
Jun 24, 2009
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er... no mac fan would buy any car that cheap. Mac fans care about quality and prestige. BMW and Mercs are the way to go and no way you will be able to get one for as cheap as 15k. All the cars at 15k are cheap junk.
Er, half the people I've seen with Macs are college students who would happily ride in anything with four wheels. Not to mention that "quality" isn't something I naturally associate with Apple products. In fact they're just about the most fragile hardware I've ever purchased. I've seen a Compaq notebook that was run over with a car and an HP notebook that fell off a roof and both still kept working just fine. Try that with anything from Apple.
 
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MRU

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Aug 23, 2005
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And that's why they reguluarly come on top of customer sat surveys. NOT.

Just like Mac, brands like BMW and MERC top these surveys. Always. The extra premium is worth it, but I am sure mac owners know this already.


Your analogies continue to impress no-one MacAddict1985 (he was previously perma-banned, now trolling under new pseudonym).
 
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brianbobcat

macrumors regular
Aug 13, 2003
162
12
Illinois
I didn't even realize Smoke wasn't available on the Mac. Whenever I hear people talking about high end graphics, AE and Smoke are always mentioned, so maybe this will now drive Adobe's Mac development to not be WAY behind the Windows versions of the CS (64-bit anyone?).

-Brian
 
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macduke

macrumors G4
Jun 27, 2007
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And that's why they reguluarly come on top of customer sat surveys. NOT.

Just like Mac, brands like BMW and MERC top these surveys. Always. The extra premium is worth it, but I am sure mac owners know this already.

Actually, according to Consumer Reports, Honda and Toyota usually top their charts. I know, because I've been doing a ton of research lately on used cars since my wife's Volvo 850 Turbo is falling apart. I'm still in college and she recently graduated, so we don't have buckets of cash for cars. That's the reason the economy is in the shape it is today...people spending way more then they can afford. Could I afford to spend a few hundred more dollars for a Mac? You bet, especially since I'm a graphic design student. Can I afford to spend $30,000 more for a BMW or Merc? Hell no. I'd rather spend $10,000 on a used '05 Civic, run it into the ground over the next 15 years, and put the money I saved on car payments during that time into savings. Then I can go buy two BMW's with cash, one for me and one for the wife, and have money left over to tour Europe.

Honestly, people any more can't deal with delayed gratification. I'm only 24 and understand it. Why can't anyone else who is younger than 50?

As for Autodesk, their only product that I use is the $3 Sketchbook Mobile for iPhone, and I absolutely love it. On the other hand, my grandpa hates the newest version of Autocad. He still loves 2000, lol. I think that's also what my dad's work uses, but that's mainly because they're cheap.
 
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