1st off this isnt a Vs or which one thread...id like to know from you professionals the history behind them. Like.. Why is AVID industry standard, and why not Premiere? I'm not mentioning FCP7 becauses thats EOD, and FCPX doesnt seem to be up to the studio needs. From what i have read Premiere CS6 seems to be taking the FCP7 slot, Bandito Brothers who shot Act of Valor are using CS6. Also after emailing Eric Hansen (bloody nice chap) a few times i learnt that BrainFarm are moving from FCP7 to Premiere CS6. Reading in places that Adobe have made Premiere CS6 quite similar to FCP7 (not sure in what ways, but thats what i have read) This is clearly to snap up FCP7 users who arent happy with FCPX Will there be more studios moving to Premiere in the future? Why is AVID the top dog? I dont know much about AVID but what i do know is that Hollywood is using it and it has the largest market share between the 3. I know it would be best to know all 3 AVID, Premiere and FCP7 / FCPX knowing 2 out the 3 is better than just knowing one (i have cut on Pr / FCP7 & FCPx - not to a high standard but i know my way around) I am just curious really...to why studios use what they do.