They look just like every braided iPhone cable out right now: https://www.google.com/search?q=thr...=1280&bih=909#tbm=isch&q=braided+iphone+cable. The only thing special about those is that they are USB reversible. Not worth $25 IMO.
Kisey..I guess the novelty of the reversible USB is an attraction to a lot of people.
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