Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I expect more when a stick of gum anyone can buy can do this.
 

Attachments

  • Screenshot 2022-06-27 073211.png
    Screenshot 2022-06-27 073211.png
    339.4 KB · Views: 125
Shame they didn’t bump the base storage to 512GB really, tiny cost increase to them and then no problem. Their margins must be huge on this old design by now.
Essentially next to no r&d for the 13" Pro (apart from the M2 chip itself) and then much cheaper SSDs? The 256GB has to be a complete cash grab by comparison to the M1 version.

Any consumer who has shopped for NAND drives knows how much the price jumps once you go for the high-end ones.

I sure hope the entry-level 256GB M2 Air has more to offer at $1199 since it didn't stay at the $999 the M1 Air launched at.
 
  • Like
Reactions: ian87w
Essentially next to no r&d for the 13" Pro (apart from the M2 chip itself) and then much cheaper SSDs? The 256GB has to be a complete cash grab by comparison to the M1 version.

Any consumer who has shopped for NAND drives knows how much the price jumps once you go for the high-end ones.

I sure hope the entry-level 256GB M2 Air has more to offer at $1199 since it didn't stay at the $999 the M1 Air launched at.

The cynical part of me thinks it will (and that buyers will be paying for the new screen, webcam and overall design moreso than they will a solid SSD)
 
Just because this will only affect a small percentage of buyers doesn't mean it's ok. People can spin this however they like but in the end Apple have nerfed a performance metric in a purportedly pro-level computer.
The apologists need to zip it for this one.

I mean, it's obvious that nobody expected a lot from what looked to be nothing more than yet another conservatively spec bumped version of 2-year-old MacBook, the only Apple product still featuring the Touch Bar that so many detest.

But swapping the internal SSD for one that's about 50% slower warrants all the outrage particularly considering how it's marketed as "Faster than ever." with numbers like "1.4x" faster than M1.

If Apple had maybe lowered the price for the 256GB models to $999-$1199 then the SSD swap would have been more acceptable.

But it's the same $1299 as the M1 version while the SSD is now factually proven to be a significantly cheaper and less capable.

No bueno.

From the very conservative gains we actually see from the standard M1 to M2 chips out of context of what machine they sit in, it gets even less if the M2's performance is halted whenever it comes to reading and writing to the SSD.

That's a very bad Apple, as Brian Tong would put it.
 
this is the problem with continuing to have 256gb as lowest size. I’ll bet they can’t get those 128gb chips anymore because who’d want them? Put 512 in there as the base config and charge the same. It’s been YEARS of 256
 
  • Like
Reactions: GalileoSeven
Apple has carved out such a strong position in the computer industry, the only one that can possibly screw up their growth is Apple. And constant things like this happening show Apple is doing their damnedest to screw it up.
 
Genuine question ... was there this level of "giveth with one hand and taketh away with the other" when Steve was running the show?
Well, I wouldn't want to attribute any particular change to Jobs vs. Cook, but I remember the days when:
  • Macs and iPods came with a cleaning cloth in the box
  • Chargers came complete with charge cables and extension cords
  • The iPod/Phone dock came complete with a USB charger, cable and plastic inserts to accept all current iPod/iPhone models
  • Macs came with things like DVI to VGA adapters in the box
On the other hand, I think the base RAM/storage specs were always on the low side & BTO upgrades relatively expensive - and the supply of cables/adapters etc. "in the box" has always been sparse c.f. third parties.

It's also worth remembering that, during much of the Jobs era, RAM and HD were usually easily user-upgradeable, so you only paid the BTO prices in ignorance or if somebody else was paying - that's pretty much gone now.

However, I think this case is evidence of particularly cynical corner-cutting: it looks like performance has been deliberately compromised when the truth is it shouldn't make economic sense to produce a 256GB model of a >$1000 computer. An earlier poster hit the nail on the head: 128GB fast-Flash chips (of this type and speed) are probably scarce/expensive/non-existent because the demand isn't there with the majority of new laptops in the $1000+ class coming with at least 512GB (probably as 2x256GB). So Apple have used a single 256GB module in a system designed to use two in parallel...
 
The apologists need to zip it for this one.

I mean, it's obvious that nobody expected a lot from what looked to be nothing more than yet another conservatively spec bumped version of 2-year-old MacBook, the only Apple product still featuring the Touch Bar that so many detest.

But swapping the internal SSD for one that's about 50% slower warrants all the outrage particularly considering how it's marketed as "Faster than ever." with numbers like "1.4x" faster than M1.

If Apple had maybe lowered the price for the 256GB models to $999-$1199 then the SSD swap would have been more acceptable.

But it's the same $1299 as the M1 version while the SSD is now factually proven to be a significantly cheaper and less capable.

No bueno.

From the very conservative gains we actually see from the standard M1 to M2 chips out of context of what machine they sit in, it gets even less if the M2's performance is halted whenever it comes to reading and writing to the SSD.

That's a very bad Apple, as Brian Tong would put it.

It could be a genuine 128GB parts supply issue, in fairness. But in any case I believe at the very least they should have prominently published the read/write speeds at the launch and made it very clear to potential buyers that the 256GB models featured slower storage. There would then be no controversy and indeed they’d probably have upsold more 512GB builds to people who were on the fence vis-à-vis specs to order.
 
The set of folks working with files on their internal storage that are large enough where this read/write speed is going to be noticeable, but who didn't decide to get at least the 512gb model, is going to be very small.
Yep. Apple is the king of pricing strategy and getting you to spend more $ because of the enticing upsell.
 
This excuse has been debunked multiple times. Besides, Apple buy their components in advance. This is intentional as a cost cutting measure.
Exactly.

Trillion dollar tech giants are first in line for all components as their capital(buying power) and connections within the industry are surpassed by no one.

If Apple wasn't that then there had been chip shortage induced delays to Apple's product release schedule lasting years, not the occasional month or two.

Apple answers to its' shareholders first, that's why we see both arbitrary things like frame rate limits for the 128GB 13s Pro, no Center Stage for <M1 iPads, but also cheaper components in certain configurations of products that the average (unassuming) consumer would assume don't make a huge impact on overall performance.
 
  • Like
Reactions: ian87w
This will most likely be an unpopular opinion, but if they are not running benchmarks this isn't going to be very noticeable to most folks who buy this machine. Sure, it may be slower in some tasks, but a few seconds here and there won't harm anybody at all.

If you're pushing a 13" MacBook Pro (M1 or M2) to where it slows down and/or costs significant time or money, you need to be shopping higher up the MacBook Pro range.
Why would you buy something newer that's slower and more expensive than a discounted M1 13" MBP?
 
I think the MBP M2 is like a filler episode of a bad tv series ;) - pointless. I have the m1 mbp and so far its fine for my needs. I still rely on my mac pro 5.1 that i upgraded for some heavy lifting when i need it. Will wait for M3 days and maybe hoping that software will catch up too as it seems the theme is that developers are slow in matching hardware performance of the new m chips with their software.
and now that Apple has pulled off this M2 slower SSD stunt, you know every single review for the M3 will first hyper focus on one thing: SSD speed. You did it to yourself Apple!
 
Saving additional costs on the most popular model, after increasing the overall price? Good job Timmy. I’m sure you’ll spin it to show how environmentally wise this decision was.
Yeah, well, only tech blog commenters care about this stuff. Oh the outrage, the gnashing of teeth, the derision of Tim Cook. And the model will sell very well even though tech blog denizens pan it. Such is reality.
 
  • Like
Reactions: dandy1117
Yeah, well, only tech blog commenters care about this stuff. Oh the outrage, the gnashing of teeth, the derision of Tim Cook. And the model will sell very well even though tech blog denizens pan it. Such is reality.
Entitlement culture.

I have no problem with people reporting on this and informing potential buyers. But the anger displayed by commenters on forums like this-- who already proudly proclaimed they would never buy this product and therefore completely unaffected by SSD read/write speeds-- is typical of the times we live in. (I am also guessing that most commentators don't know the read/write speeds of their current devices)
 
There is always, always a catch. Damage control incoming SSD not working as intended will fix in 12.6?
 
and now that Apple has pulled off this M2 slower SSD stunt, you know every single review for the M3 will first hyper focus on one thing: SSD speed. You did it to yourself Apple!
Apple doesn't care, because they give well-specced machines (usually 1TB SSD) as review units, so most reviewers wouldn't even touch the issue (and most current tech reviewers won't know any better). Besides, reviewers who do know would downplay it just so they can continue getting review units. It's a self patting circle.

And since apple already got away with using SSD speed performance as one of the excuses to cut off new features on previous gen devices, expect the same reasoning to be used again. I'd expect there will be some random feature in macOS15 or 16 that won't be enabled on these M2 laptops because the SSD performance is not up to Apple's "satisfaction."
 
But in any case I believe at the very least they should have prominently published the read/write speeds at the launch and made it very clear to potential buyers that the 256GB models featured slower storage. There would then be no controversy and indeed they’d probably have upsold more 512GB builds to people who were on the fence vis-à-vis specs to order.
Yup, Apple should disclose the performance discrepancy between configs.
I smell a lawsuit coming.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.