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Writing “Tim Cook” doesn’t actually GO to Tim Cook. There’s a whole department that gets and handles those emails. So WWDC & CEO transition aren’t going to be factors.

That said - this department is going to look at your case and decide if the situation is “abnormal” or not. As discussed earlier, a week isn’t abnormal; a month is; in between is up for negotiation. So yeah, I’d hold off a few more days but if there is still no movement into next week - I’d say it’s worth a try.
Hey, I sent Tim Cook an email about a really rude Apple Store lead. She kicked me out of the store without any reason, and after I emailed Tim, Apple Corporate Retail Executive Relations called me back the morning after I emailed. It’s usually from the Austin, Texas Apple HQ. For example, if it’s about Apple Store issues like mine, the executive assistants pass your email along to the right department, Retail Executive Relations . But if it’s about the Genius Bar or AppleCare, it’s handled by the company’s AppleCare execs.


Hi CR,

Thank you for writing and please let me know when you get your watch back. As for now, I am at 11 days and counting and still am in "Your replacement product will be shipped to you soon" status.

Don
Has  called you back bout it? Make sure to have silence unknown callers off or only have the call screening on so you can know if they call back
 
Took my AW S10 in last Wednesday, because the crown was faulty.

I am due to collect a replacement next Wednesday, so in all it will take a week.

I'm assuming you will see a similar timeframe?

Hope you get it sorted.
👆🏻 that’s the proper timeline. Usually the max of time is around a week
 
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