Agreed.
I'm just debating buying a T.V. to use only for gaming and possibly appleTV, don't see why that should require a license with their stance being 'live broadcast'.
I feel that their costs for production are covered from resale to other countries/networks. The license fee probably covers their 'broadcast' costs i.e. transmitters, frequency bands etc. I don't know but I imagine the revenue the BBC is making through it's 'business' arm far outweighs it's 'public service'.
See pie chart...
TV, the only way that would work is if they did get FairPlay from Apple. Which I would REALLY be surprised by.